Loeries Announces Marketing Leadership And Innovation Award Winner And Other Category Winners

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Loeries Announces Marketing Leadership And Innovation Award Winner And Day One Winners

The 43rd annual Loerie Awards day one winners have been announced at Loeries Creative Week, which commenced in The City of Cape Town on Wednesday 20th October and takes place until 23 October. Khensani Nobanda has also been announced as the 15th annual Loeries Marketing Leadership and Innovation Award recipient.

Hundreds of creative minds from across Africa and the Middle East are converging to enjoy a programme of Loeries Creative Hour Live masterclasses and the Loeries Cinematic Experience. The events on day one kicked off three days of recognising and rewarding the creative excellence found within the region.

The Loeries Creative Hour Live masterclass featured denstu Africa CEO, Dawn Rowlands and Isobar Kenya Executive Creative Director, Maxwell Ngari with a focus on innovation in the media environment.

Attendees then headed to the Loeries Cinematic Experience at Cavendish in Cape Town, Sandton in Johannesburg and Gateway in Durban to see the winners on the big screen. The cinema awards experience included a digitally mastered show for the theatre environment, DJ’s, brand activations and an opportunity to meet other members of the industry face-to-face for the first time in months. All this was done following the highest Covid-19 safety protocols.

Marketing Leadership and Innovation award

Introduced in 2007, the award recognises individual excellence in brand communication over an extended period. The Loeries Committee selected Nobanda from a shortlist of high-flying marketers who demonstrated individual and brand success, both in the market and at the Loeries over the past few years.

Nobanda, who is Nedbank Group Executive: Group Marketing and Corporate Affairs, became Nedbank’s Executive Head of Group Marketing in September 2017 and was promoted to her current role (and the Nedbank Group Exco) in May 2018. Her career of more than twenty years in brand communication saw her starting out as an assistant brand manager at Unilever, where she eventually rose to head up the Skin Category in Africa, the Middle East and Turkey. Then followed leadership and executive roles in Diageo, South African Breweries and Vodacom, before joining Nedbank.

She attributes part of her success, in the last few years, to mentorship from past and current bosses who have moulded her into an impactful marketing leader, to her marketing team at Nedbank as well as her current agency, Joe Public. She also reflected on the value of Nedbank’s foresight of not seeing marketing as an ‘indecent proposal’.

‘Nobanda is a brave marketer who deeply understands the impact of creative excellence,’ said Loeries CEO, Preetesh Sewraj. ‘She is a deserving recipient of the 15th Loeries Marketing Leadership and Innovation Award and her record of creative leadership will undoubtedly inspire another generation of brave marketers.’

Nobanda believes that marketers have a superpower – the ability to understand consumer behaviours. ‘We know how to influence those behaviours. Accountants can tell you the numbers, but ultimately a large part of the growth of the bank is down to how the marketing team tells the story of our brand and its offerings and how this impacts consumers’ choices.’

This year, the Loeries also announced its first-ever dual Hall of Fame inductees, Lorraine Smit and Melina McDonald, Darling Films’ two executive producers. Introduced in 2008, the Hall of Fame recognises brand communicators who make outstanding contributions to the growth and well-being of the industry.

The list of winners, which is being updated throughout the Loeries Creative Week, is below:

Prize Category Brand Entry Agency Agency Country Product
Silver OOH – Ambient UAE Government Media Office MullenLowe MENA FZ LLC & UAE Government Media Office United Arab Emirates Emirates Mars Mission
Bronze OOH – Ambient Stella Artois King James Group South Africa Stella Artois Premium Beer
Bronze OOH – Ambient Little Green Beverage Company DUKE Advertising (Pty) Ltd South Africa Jive Cooldrink
Bronze OOH – Direct Mail Unilever Digitas Liquorice South Africa Hellmann’s Mayonnaise
Bronze OOH – Outdoor Media Knorr Egypt FP7 McCann MENAT United Arab Emirates CSR Platform
Gold OOH – Outdoor Media adidas Havas Middle East United Arab Emirates swimwear
Campaign Silver OOH – Outdoor Media MINI Serviceplan Middle East United Arab Emirates MINI
Craft Certificate OOH Crafts – Writing Riscura Holdings South Africa (Pty) Ltd DUKE Advertising (Pty) Ltd South Africa Riscura
Craft Certificate OOH Crafts – Art Direction adidas Havas Middle East United Arab Emirates swimwear
Craft Gold OOH Crafts – Use of Technology UAE Government Media Office MullenLowe MENA FZ LLC & UAE Government Media Office United Arab Emirates Emirates Mars Mission
Campaign Craft Gold OOH Crafts – Art Direction MINI Serviceplan Middle East United Arab Emirates MINI
Silver Print – Print Advertising Blackboard King James Group South Africa Education
Gold Print – Indoor Posters Converse Joe Public United South Africa Unity Laces
Campaign Silver Print – Print Advertising Salvation Army The Odd Number South Africa Charity
Campaign Silver Print – Print Advertising Thesis Apparell VMLY&R South Africa South Africa Clothing
Campaign Bronze Print – Print Advertising Hacey Foundation Noah’s Ark Communications Limited Nigeria Social Change
Campaign Bronze Print – Print Advertising Connect TBWA\RAAD United Arab Emirates Connect Internet
Campaign Bronze Print – Print Advertising Chicken Licken Joe Public United South Africa Slyders
Campaign Bronze Print – Indoor Posters SANBS Joe Public United South Africa Poster
Craft Certificate Print Crafts – Art direction Thesis Apparell VMLY&R South Africa South Africa Clothing
Craft Gold Print Crafts – Writing Riscura Holdings South Africa (Pty) Ltd DUKE Advertising (Pty) Ltd South Africa Riscura
Campaign Craft Gold Print Crafts – Art direction Converse Joe Public United South Africa Unity Laces
Campaign Craft Certificate Print Crafts – Photography Salvation Army The Odd Number South Africa Charity
Gold Young Creatives Nontokozo Tshabalala Mam’Gobozi Design Factory South Africa
Gold Young Creatives Tyler Lambert Grey Advertising South Africa
Gold Shared Value Kenya Breweries Limited (KBL) Oxygene Marketing Communications Kenya Value Beer
Silver Shared Value Sappi Forests Sappi Southern Africa South Africa Enterprise Development Programme
Silver Service Design Pineapple MakeReign South Africa Insurtech
Bronze Shared Value Safaricom Tessera Communications Ltd. Kenya Bonga Loyalty Points
Gold Design – Architecture Greg Truen SAOTA South Africa Residential Home
Gold Design – General Product Design Chicken Licken Joe Public United South Africa Brand
Silver Brand Identity & Collateral Design – Identity Programmes PEP Superunion Africa (Pty) Ltd South Africa Brand Identity
Silver Design – Design for Digital Spotify TBWA Hunt Lascaris South Africa South Africa Spotify Premium
Silver Design – Fabric Design The Lebanese Army TBWA\RAAD United Arab Emirates PeaceCamo Army Uniform
Silver Design – Fabric Design Converse Joe Public United South Africa Unity Laces
Bronze Design – Architecture Greg Truen SAOTA South Africa Residential Farm & Guest House
Bronze Brand Identity & Collateral Design – Logos 48 Hours Halo Advertising Pty Ltd South Africa Social Media Crisis Consultancy
Bronze Design Mixed-Media Campaign Thesis Apparell VMLY&R South Africa South Africa Clothing
Bronze Design Mixed-Media Campaign Goodwill Collection VM DSGN South Africa Merchandise
Bronze Brand Identity & Collateral Design – Identity Programmes Rand Merchant Bank HKLM Connect South Africa Corporate Identity Design
Bronze Design – Motion Graphic Design Turner (Warner Media) Wicked Pixels South Africa Toonami
Bronze Brand Identity & Collateral Design – Identity Programmes David Higgs Grid Worldwide South Africa David Higgs
Gold Design – Interior Design & Temporary Structures V&A Waterfront Platform Creative Agency South Africa Installations
Campaign Silver Design – Motion Graphic Design CITY OF CAPE TOWN HelloFCB+ South Africa PSA COVID LOCKDOWN
Craft Certificate Design Crafts – Illustration Spotify TBWA Hunt Lascaris South Africa South Africa Spotify Premium
Craft Gold Design Crafts – Illustration Arrive Alive Joe Public South Africa Road Safety
Campaign Craft Gold Design Crafts – Illustration The Constitution Hill Trust Pola Maneli Illustration South Africa Animation Series
Campaign Craft Certificate Design Crafts – Writing for Design Nedbank Joe Public South Africa Brand
Gold Digital – Social Media MTN Group Brand and Marketing Communications TBWA \ Hunt Lascaris South Africa South Africa MTN Group
Gold Digital – Social Media Sanlam King James Group South Africa Sanlam
Gold Digital – Applications, Games & Interactive tools KFC Arabia TBWA\RAAD United Arab Emirates KFC
Silver Digital – Social Media Kreepy Krauly Retroviral South Africa Kreepy Krauly
Silver Digital – Social Media Showmax Showmax South Africa Tali’s Baby Diary
Silver Digital – Applications, Games & Interactive tools Chicken Licken INJOZI Design CC & Joe Public United South Africa Chicken Licken Hotwings®
Silver Digital – Applications, Games & Interactive tools Sanlam King James Group South Africa Savings Month
Silver Digital – Data Driven Campaign Superbalist.com M&C Saatchi Abel South Africa Superbalist Winter Collection
Bronze Digital – Applications, Games & Interactive tools Dunlop Tyres SA FCB Durban South Africa Dunlop Grandtrek Tyres
Bronze Digital – Social Media Aware.org The Riverbed South Africa Alcohol responsibility and education
Bronze Digital – Social Media KFC South Africa KFC SA (Pty) LTD & Mother London South Africa Brand Equity
Bronze Digital – Social Media Spotify Publicis South Africa Spotify Africa
Bronze Digital – Website or Microsite Pizza Hut M&C Saatchi UAE United Arab Emirates Pizza Hut Brand
Bronze Digital – Social Media Ab InBev Ogilvy South Africa South Africa Castle Lite
Bronze Digital – Social Media TECOM Group Serviceplan Middle East United Arab Emirates Dubai Design District
Bronze Digital – Website or Microsite Shelflife MakeReign South Africa Streetwear Retailer
Bronze Digital – Website or Microsite Parsons Branding MakeReign South Africa Design Company
Bronze Digital – Applications, Games & Interactive tools Safaricom DENTSU Kenya, TESSERA Communications Kenya M-PESA
Craft Certificate Digital Crafts – Writing Nando’s M&C Saatchi Abel South Africa Full Chicken Sharing Meal – Fed-up Festive Feast
Craft Certificate Digital Crafts – Use of Technology Pizza Hut M&C Saatchi UAE United Arab Emirates Pizza Hut Brand
Craft Gold Digital Crafts – Use of Technology POWA (People Opposing Women Abuse) Joe Public South Africa Brand
Craft Gold Digital Crafts – User Experience Design Sanlam King James Group South Africa Savings Month
Gold Film – Online Film – above 30s Kreepy Krauly Retroviral South Africa Kreepy Krauly
Gold Film – Music Videos Msaki Thabang Lehobye (Lefuku Metsi) South Africa Stopmotion Music Video
Gold Film – Online Film – above 30s Shelflife Massif Media (PTY) Ltd South Africa Sneakers
Gold Film – TV Trailers & Content Promos Mutant Arcade Content South Africa Mutant
Silver Film – TV & Cinema Commercials – up to 90s Aware.org The Riverbed South Africa Alcohol responsibility and education
Silver Film – Branded Content Film – Single Sanlam King James Group South Africa Sanlam
Silver Film – Branded Content Film – Single POWA (People Opposing Women Abuse) Joe Public South Africa Brand
Bronze Film – TV & Cinema Commercials – up to 90s Chicken Licken Joe Public South Africa Brand
Bronze Film – TV & Cinema Commercials – above 90s Chicken Licken Joe Public South Africa Super Slider
Bronze Film – Online Film – above 30s CareZA Patriot Films South Africa CareZA- Gender Based Violence
Bronze Film – Music Videos South African Breweries Joe Public United South Africa Castle Milk Stout
Bronze Film – TV & Cinema Commercials – up to 90s Home Centre FP7 McCann MENAT United Arab Emirates Father’s Day & Beyond
Bronze Film – TV & Cinema Commercials – up to 90s MTN South Africa TBWA Hunt Lascaris South Africa South Africa Sponsorship
Gold Film – Branded Content Film – Series SuperSport & SA Rugby Gold South Africa Springboks
Campaign Silver Film – Online Film – above 30s Datsun South Africa TBWA \Hunt Lascaris South Africa South Africa Datsun Go
Campaign Silver Film – TV & Cinema Commercials – up to 90s KFC Ogilvy South Africa South Africa KFC Box Meals
Campaign Bronze Film – TV & Cinema Commercials – up to 90s Nedbank Joe Public South Africa Brand

 

Day 2

Prize Entry Agency Category Brand Agency Country Product
Craft Certificate Giant Films Film Crafts – Cinematography GLO South Africa Cellular
Craft Certificate Bioscope Films Film Crafts – Cinematography Volkswagen South Africa T-Roc
Craft Certificate Bioscope Films Film Crafts – Direction ACG Global South Africa Brand Film
Craft Certificate Bioscope Films Film Crafts – Performance ACG Global South Africa Brand Film
Craft Certificate Pressure Cooker Studios Film Crafts – Music Chicken Licken South Africa Chicken Licken Feed My Craving
Craft Certificate Joe Public Film Crafts – Use of Technology POWA (People Opposing Women Abuse) South Africa Brand
Craft Certificate they Film Crafts – Cinematography Momentum South Africa The Power of Advice
Craft Certificate they Film Crafts – Production Design Momentum South Africa The Power of Advice
Craft Certificate CIRCUS! Film Crafts – Sound Design Pepsi Mauritius Soft Drinks
Craft Certificate Carbon Films Film Crafts – Performance KFC South Africa BoxMeal
Craft Certificate Joe Public United Film Crafts – Best Use of Licenced Music Chicken Licken South Africa Brand
Craft Certificate ROMANCE Film Crafts – Production Design Kellogg’s South Africa Pringles
Craft Certificate ROMANCE Film Crafts – Direction Chicken Licken South Africa Fast Food
Craft Certificate Chocolate Tribe Film Crafts – Animation SHOWMAX South Africa Showmax Pro
Craft Certificate The Star Film Company Film Crafts – Performance Chicken Licken South Africa Chicken
Craft Certificate Wicked Pixels Film Crafts – Special Visual Effects Moonga K South Africa Whose it Gonna Be Music Video
Craft Certificate FIELD Film Crafts – Music Sanlam South Africa Insurance, Investments, Financial Planning
Craft Gold Ola Films Film Crafts – Direction Chicken Licken South Africa Super Slider
Craft Gold Massif Media (PTY) Ltd Film Crafts – Direction Shelflife South Africa Sneakers
Craft Gold ROMANCE Film Crafts – Direction Kellogg’s South Africa Pringles
Craft Gold Chocolate Tribe Film Crafts – Animation Chicken Licken South Africa Hotwings
Craft Gold Chocolate Tribe Film Crafts – Special Visual Effects Pringles South Africa Pringles
Campaign Craft Certificate Post Modern Film Crafts – Editing Shelflife Clothing Franchise South Africa Retail
Gold The Open Window Student – Digital Media Rooted (Own Brand) South Africa Mobile Application
Gold The Animation School (PTY) Ltd Student – Online Film, Short Film & Music Videos The Animation School South Africa Graduation Film
Gold The Animation School (PTY) Ltd Student – Online Film, Short Film & Music Videos The Animation School South Africa Graduation Film
Silver AFDA Student – Online Film, Short Film & Music Videos Short Film South Africa N/A
Silver The Open Window Student – General Design 011 Creative Club South Africa N.A
Silver The Open Window Student – Online Film, Short Film & Music Videos Kung Pao South Africa Short Animation
Silver The Open Window Student – Online Film, Short Film & Music Videos Onvermydelik South Africa Short Film
Silver IIE-Vega Student – Package Design Luna South Africa Menstrual Cups
Silver University of Johannesburg Student – Publication Design Islam South Africa Book
Silver The Animation School (PTY) Ltd Student – Online Film, Short Film & Music Videos The Animation School South Africa Graduation Film
Silver IIE-Vega Student – Digital Media ZamBuk South Africa ZamBuk
Silver IIE-Vega Student – Integrated Campaign Premier FMCG South Africa Lillet’s
Bronze Stellenbosch Academy of Design and Photography Student – Integrated Campaign Spec Savers South Africa Eye Tests
Bronze Stellenbosch Academy of Design & Photography Student – Digital Media Insight South Africa Mobile App
Bronze The Open Window Student – General Design N.A South Africa zine
Bronze IIE-Vega Student – Radio Commercials & Branded Content Aware.org South Africa It Starts Today
Bronze The Open Window Student – Online Film, Short Film & Music Videos Explorations of Femininity South Africa Short Animation
Bronze Stellenbosch Academy of Design and Photography Student – Publication Design ISTD South Africa Coffee Table Book
Bronze Stellenbosch Academy of Design and Photogrpahy Student – General Design Stellenbosch University Botanical Gardens South Africa Promotional
Bronze Stellenbosch Academy of Design and Photogrpahy Student – General Design Shoprite South Africa Educational
Bronze IIE-Vega Student – Radio Commercials & Branded Content Lift South Africa Airline
Bronze The Creative Academy Student – Integrated Campaign Creative Academy South Africa Virtual Activation on Minecraft
Bronze AAA school of Advertising Student – Radio Commercials & Branded Content Breathe.com South Africa Anti-vape PSA
Bronze North-West University Student – Package Design Zwakala Brewery South Africa Packaging Series
Bronze University of Pretoria Student – Publication Design Numbers From the Rainbow Nation South Africa Zine
Craft Certificate Stellenbosch Academy of Design and Photography Student – Print & Design Crafts – Illustration Personal South Africa Children’s Picture Book
Craft Certificate AFDA Student – Television, Film & Video Crafts Short Film South Africa N/A
Craft Certificate The Open Window Student – Television, Film & Video Crafts Onvermydelik South Africa Short Film
Craft Certificate The Open Window Student – Television, Film & Video Crafts Onvermydelik South Africa Screenplay
Craft Gold AFDA Student – Television, Film & Video Crafts Short Film South Africa N/A
Craft Gold The Open Window Student – Television, Film & Video Crafts Onvermydelik South Africa Short Film
Gold FP7 McCann MENAT Effective Creativity Mastercard United Arab Emirates E-commerce Acquisition Campaign
Silver Joe Public Effective Creativity Nedbank South Africa Brand
Silver FP7 McCann MENAT Effective Creativity Donner Sang Compter United Arab Emirates Blood Donation Campaign
Bronze Ogilvy South Africa Effective Creativity Volkswagen South Africa South Africa Touareg
Bronze FP7 McCann MENAT Effective Creativity Almosafer United Arab Emirates Ramadan Campaign
Gold Retroviral & Panther Punch PR & Media Communication Campaign Kreepy Krauly South Africa Kreepy Krauly
Gold Havas Middle East PR & Media Communication Campaign adidas United Arab Emirates swimwear
Silver DUKE Advertising (Pty) Ltd PR & Media Communication Campaign Little Green Beverage Company South Africa Jive Cooldrink
Silver King James Group PR & Media Communication Campaign Sanlam South Africa Sanlam
Silver MullenLowe MENA FZ LLC & UAE Government Media Office PR & Media Communication Campaign UAE Government Media Office United Arab Emirates Emirates Mars Mission
Bronze Joe Public PR & Media Communication Campaign POWA (People Opposing Women Abuse) South Africa Brand
Bronze TBWA\RAAD and UAE Government Media Office PR & Media Communication Campaign UAE Government Media Office United Arab Emirates The United Arab Emirates immigration passport stamp
Bronze MullenLowe MENA FZ LLC PR & Media Communication Campaign Mobily United Arab Emirates  Service: Mobily e-Sports
Bronze FP7 McCann MENAT PR & Media Communication Campaign Home Centre United Arab Emirates Father’s Day & Beyond
Gold King James Group Live Events Sanlam South Africa Sanlam
Silver IMPACT BBDO Live Events Baalbeck International Festival Lebanon Baalbeck International Festival 2020
Silver Havas Middle East Live Activations adidas United Arab Emirates swimwear
Bronze Betika Live Events BETIKA Kenya BETTING
Bronze TBWA\RAAD and UAE Government Media Office Live Events UAE Government Media Office United Arab Emirates Emirates Mars Mission
Bronze TBWA\ Hunt Lascaris Radio Station Commercials City Lodge Hotel Group South Africa WKND Special
Bronze M&C Saatchi Abel Radio Station Commercials Nando’s South Africa Nando’s Grande Meals – Grande Hotpot & ¼ chicken or Grande Festa Fries & ¼ chicken
Gold TBWA \Hunt Lascaris South Africa SA Non-English Radio Station Commercials Nissan South Africa South Africa Shwii by Nissan
Campaign Gold The Odd Number Radio Station Commercials Massdiscounters South Africa Game
Campaign Silver Grey Africa / WPP Team Liquid Radio Station Commercials Distell South Africa Savanna
Campaign Silver Joe Public SA Non-English Radio Station Commercials Chicken Licken South Africa Achaar
Campaign Bronze DUKE Advertising (Pty) Ltd Branded Content Radio & Audio Riscura Holdings South Africa (Pty) Ltd South Africa Riscura
Campaign Bronze The Odd Number SA Non-English Radio Station Commercials Massdiscounters South Africa Game
Campaign Bronze The Odd Number SA Non-English Radio Station Commercials Massdiscounters South Africa Game
Campaign Bronze Joe Public United SA Non-English Radio Station Commercials Chicken Licken South Africa Easybucks
Campaign Bronze Joe Public Radio Station Commercials Chicken Licken South Africa Hotwings
Campaign Bronze Ogilvy South Africa Radio Station Commercials KFC South Africa KFC
Campaign Bronze Ogilvy South Africa Radio Station Commercials KFC South Africa KFC ZINGER
Campaign Craft Gold TBWA \Hunt Lascaris South Africa Radio Crafts – Sound Design Nissan South Africa South Africa Shwii by Nissan
Campaign Craft Gold TBWA \Hunt Lascaris South Africa Radio Crafts – Direction Nissan South Africa South Africa Shwii by Nissan
Campaign Craft Gold The Odd Number Radio Crafts – Writing Massdiscounters South Africa Game
Campaign Craft Gold Joe Public Radio Crafts – SA Non-English Performance Chicken Licken South Africa Easybucks
Campaign Craft Gold The Odd Number Radio Crafts – Performance Massdiscounters South Africa Game
Campaign Craft Certificate TBWA \Hunt Lascaris South Africa Radio Crafts – Use of Technology Nissan South Africa South Africa Shwii by Nissan
Campaign Craft Certificate The Odd Number Radio Crafts – Performance Massdiscounters South Africa Game
Campaign Craft Certificate Joe Public Radio Crafts – Writing Chicken Licken South Africa Hotwings
Campaign Craft Certificate Joe Public Radio Crafts – SA Non-English Writing Chicken Licken South Africa Achaar
Campaign Craft Certificate Joe Public United Radio Crafts – Writing Chicken Licken South Africa Easybucks
Campaign Craft Certificate Joe Public Radio Crafts – Writing Chicken Licken South Africa Achaar
Gold TBWA\RAAD and UAE Government Media Office Integrated Campaign UAE Government Media Office United Arab Emirates Emirates Mars Mission
Silver Joe Public, Riverbed, Liquorice & The MediaShop Integrated Campaign Nedbank South Africa Brand
Silver Joe Public United Integrated Campaign Chicken Licken South Africa Super Slider
Silver Havas Middle East Integrated Campaign adidas United Arab Emirates swimwear
Bronze TBWA \ Hunt Lascaris South Africa & Grid Worldwide Integrated Campaign MTN Group Brand and Marketing Communications South Africa MTN Group
Bronze TBWA\RAAD Integrated Campaign M.A.L.I United Arab Emirates Women Virginity Testing Kit
Bronze TBWA\RAAD Integrated Campaign KFC Arabia United Arab Emirates KFC
Bronze King James Group Integrated Campaign Pick n Pay South Africa Don’t Panic Buy
Bronze Joe Public United Integrated Campaign South African Breweries South Africa Castle Milk Stout

 

View the full list of winners here.

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