The Loeries Awards celebrates and promotes outstanding creative work, fostering innovation and fresh thinking in the industry. After a week of networking, insights and inspiration, the final day of the Loeries Creative week wrapped up with a celebration of the very best in the region’s brand communications sector. Modern Marketing is a proud media partner.
The Awards ceremony, the second one in the week, was held at the Cape Town City Hall on Friday, 10 October, with agencies and clients in attendance
The Loeries Creative Week 2025 was a showcase of creativity and innovation, featuring insights from industry thought leaders, cutting-edge ideas from innovative companies, and inspiration from the vibrant brand communications communities in Africa and the Middle East.
There were many noteworthy awards that were given out to truly remarkable individuals and organisations this year. Publicis Groupe was named Regional Agency of the Year and Joe Public walked away with the Agency of the Year Award. Chicken Licken is Brand of the Year.
Dr. Biodun Shobanjo, a transformative figure in marketing communications, was inducted into the Loeries Hall of Fame. 3 Grand Prix were awarded to Joe Public, Dentsu Creative Kenya, Dentsu Creative Design Capetown and Publicis Middle East.
This year, over 2784 entries were received. Overall, 613 brands were represented by 273 agencies from 13 countries across Africa and the Middle East. A total 264 Loeries were awarded.
Winners’ List:
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Agency/Entrant
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Title
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Brand
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Product
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Award
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Student Awards: Print, out of home and design Crafts- Photography
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Open Window
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Davel: Life in the Shadows of Time
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Self-promotion
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Artist’s Book
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Craft Certificate
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Student Awards: Print, out of home and design Crafts- Typography
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Red & Yellow Creative School of Business
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Foundation Work
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Western Cape Department of Economic Development and Tourism
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Illustrative type campaign
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Craft Gold
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Student Awards: Print, out of home and design Crafts – Illustration
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North-West University
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See the Unseen
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International Council of Design
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Zine
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Craft Certificate
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Red & Yellow Creative School of Business
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Skoerrrt
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Department of Small Business Development
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Illustrative Campaign
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Craft Certificate
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The Open Window
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The Unlucky Deaths of Ancient Rulers Zine
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N/A
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Zine
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Craft Certificate
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The Open Window
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Egg Sneaks
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N/A
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Product range
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Craft Certificate
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Student Awards: Print, Out Of Home & Design Crafts – Writing
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AAA School of Advertising
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Consent is Couture – Married, New Relationship
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Tears Foundation
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Support
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Campaign Craft Certificate
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Young Creatives
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Halo
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Middleweight Copywriter
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Geir Wilson
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Young Creatives
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Gold
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Student Awards: Integrated Campaign
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Red & Yellow Creative School of Business
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Buzzzz off Dave
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Mosquito Guard
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Mosquito repellent
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Silver
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Greenside Design Center
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Taal Tongue Trek: Pendoring 25
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Pendoring 25
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Event Material Campaign
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Bronze
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Student Awards: Digital Media
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Red & Yellow Creative School of Business
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Don’t just be seen. Be heard.
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BeReal & We’re not really strangers
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Social networking applications
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Bronze
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Student Awards: Package Design
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IIE-Vega
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Die Vrylopende Afrikaner
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Impala Vleis
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Impala Vleis
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Silver
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Red & Yellow Creative School of Business
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Sizwe Lamp
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Lion Matches
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Sizwe Lamp
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Bronze
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Stellenbosch Academy of Design and Photography
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Chill and Chow Packaging
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Chill and Chow
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Frozen Food
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Bronze
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Cape Town Creative Academy
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Halmoni
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Halmoni
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Ginseng-steeped liquor
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Bronze
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Student Awards: Publication Design – whole or single element
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Cape Town Creative Academy
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Simmer!
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Not My Mother’s Cook Book!
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A sort of culinary and cocktail guide to life
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Silver
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The University of Johannesburg
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From Corner Shop to Kitchen
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N/A
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Cookbook
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Bronze
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Stellenbosch Academy of Design and Photography
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Redefining Poetic Line-Poems by E Dickinson
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No specific brand
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Considered storytelling
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Bronze
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Cape Town Creative Academy
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Woman of the Ocean
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Haenyeo free divers of South Korea
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Considered storytelling
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Bronze
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Student Awards: Design – General Design
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Red & Yellow Creative School of Business
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Skoerrrt
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Department of Small Business Development
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Illustrative Campaign
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Gold
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Red & Yellow Creative School of Business
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Foundation Work
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Western Cape Department of Economic Development and Tourism
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Illustrative Campaign
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Silver
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Red & Yellow Creative School of Business
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Gag on it
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Gag on it
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Illustrated guerilla campaign
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Silver
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Cape Town Creative Academy
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NICE
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Absent Room
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Art Exhibition Opening
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Bronze
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Cape Town Creative Academy
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Friends of Adam?
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Friends of Adam?
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Dinner Club – invites for strangers
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Bronze
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Student Awards: Design – Logos and identity programmes
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Stellenbosch Academy of Design and Photography
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Butt Nuggets
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Butt Nuggets
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Eggs
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Silver
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Red & Yellow Creative School of Business
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Skarrel Soema
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City of Cape Town
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Illustrative Campaign
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Silver
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Student Awards: OOH – outdoor, in-store, transit and air, direct, ambient
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Red & Yellow Creative School of Business
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Try For Her
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South African Education Product (SAEP)
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South African Education Product (SAEP)
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Silver
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Red & Yellow Creative School of Business
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Think Before You Buy – Just Don’t, Cotton: Con At What Price
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TWYG
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TWYG
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Campaign Silver
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Red & Yellow Creative School of Business
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Frayed Stories
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Rape Crisis
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Safety in Communities
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Bronze
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AAA School of Advertising
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Consent is Couture – Deaf, New Relationship
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Tears Foundation
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Support
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Campaign Bronze
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Student Awards: Radio commercials and branded content
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Red & Yellow Creative School of Business
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Museums
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Virgin Airlines
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Fare sale
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Silver
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IIE-Vega
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Neighbour’s Dog
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Bose
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Noise-cancelling headphones
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Bronze
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IIE-Vega
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Collie Confessions
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Pedigree
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Dog Food
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Bronze
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Student Awards: Student – motion graphic design
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University of Pretoria
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Herd Behaviour
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HBO
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Title Sequence
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Silver
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Stellenbosch Academy of Design and Photography
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Chernobyl
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Chernobyl Series
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Title Sequence
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Bronze
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University of Pretoria
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Shadows
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N/A
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Short film
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Bronze
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University of Pretoria
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Eye on the Wall
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University of Pretoria
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Title Sequence
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Bronze
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Student Awards: Film – Online film, short film and music videos
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The Animation School
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The Animation School – Livid Mortis
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3D Animated Graduation Film
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Graduation Film
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Gold
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The Animation School
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The Animation School – Bounce
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3D Animated Graduation Film
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Graduation Film
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Gold
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The Animation School
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The Animation School – Leapt Niches
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3D Animated Graduation Film
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Graduation Film
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Silver
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The Animation School
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The Animation School – Fruits and nuts
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3D Animated Graduation Film
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Graduation Film
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Silver
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Stellenbosch University
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Bee Safe
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The Happy Project
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Sex education
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Bronze
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Open Window
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Fayze: Dropping a Bombshell
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Open Window
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Myth
|
Bronze
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