The Loeries Awards celebrates and promotes outstanding creative work, fostering innovation and fresh thinking in the industry. After a week of networking, insights and inspiration, the final day of the Loeries Creative week wrapped up with a celebration of the very best in the region’s brand communications sector. Modern Marketing is a proud media partner.
The Awards ceremony, the second one in the week, was held at the Cape Town City Hall on Friday, 10 October, with agencies and clients in attendance
The Loeries Creative Week 2025 was a showcase of creativity and innovation, featuring insights from industry thought leaders, cutting-edge ideas from innovative companies, and inspiration from the vibrant brand communications communities in Africa and the Middle East.
There were many noteworthy awards that were given out to truly remarkable individuals and organisations this year. Publicis Groupe was named Regional Agency of the Year and Joe Public walked away with the Agency of the Year Award. Chicken Licken is Brand of the Year.
Dr. Biodun Shobanjo, a transformative figure in marketing communications, was inducted into the Loeries Hall of Fame. 3 Grand Prix were awarded to Joe Public, Dentsu Creative Kenya, Dentsu Creative Design Capetown and Publicis Middle East.
This year, over 2784 entries were received. Overall, 613 brands were represented by 273 agencies from 13 countries across Africa and the Middle East. A total 264 Loeries were awarded.
Winners’ List:
Film And Campaign
|
Agency/Entrant |
Title |
Brand |
Product |
Award |
|
New Launch Campaign |
||||
|
Ogilvy |
Forever Golf |
Volkswagen South Africa |
Golf |
Gold |
|
TBWA \ Hunt Lascaris |
Savanna Neat |
Heineken Beverages South Africa |
Savanna Cider |
Silver |
|
Bananas |
The Unfluencer |
Western Cape Department of Economic Development and Tourism |
Illustrative type campaign |
Craft Gold |
|
Digitas ME |
Kicks Key |
Nissan ME |
Nissan Kicks |
Bronze |
|
Comedic Impact |
||||
|
BigTime Creative Shop |
Obsession |
General Entertainment Authority |
Fight Night |
Gold |
|
TBWA \ Hunt Lascaris |
Save our stay (SOS) |
City Lodge |
City Lodge |
Campaign Gold |
|
Halo |
The Out of Office Out of Home |
Pineapple |
Insurance |
Silver |
|
TBWA \ Hunt Lascaris |
It’s giving whisky |
Heineken Beverages South Africa |
Savanna Cider |
Silver |
|
Accenture Song |
The F-Show |
Sanlam |
Financial |
Bronze |
|
Bananas |
Let There Be Cake |
KFC |
Brand |
Bronze |
|
Joe Public |
Why Choose |
Chicken Licken |
Soul Square Meal |
Bronze |
|
TBWA \ Hunt Lascaris |
#TryJanuary |
Heineken Beverages South Africa |
Savanna Cider |
Campaign Bronze |
|
B2B Creativity |
||||
|
Fortune Promoseven LLC |
Recipe for Change |
Arla Foods |
Puck |
Gold |
|
Faith and Fear, Retroviral |
FinDR |
Profmed |
Profmed |
Silver |
|
Saatchi & Saatchi Middle Wast |
Walla Visa? |
Visa |
Card Transactions |
Silver |
|
Serviceplan Middle East FZ-LLC |
Street bites with Shaq |
Department of Culture and Tourism Abu Dhabi |
Experience Abu Dhabi |
Bronze |
|
Service Design |
||||
|
Ogilvy |
Volkswagen Night School |
Volkswagen South Africa |
Volkswagen Night School |
Gold |
|
Impact BBDO |
The New President |
AnNahar Newspaper |
AnNahar Newspaper |
Silver |
|
TBWA \ Hunt Lascaris |
Save our stay (SOS) |
City Lodge |
City Lodge |
Silver |
|
Effective Creativity |
||||
|
Impact BBDO |
Child Wedding Cards |
UN Women |
Anti-child marriage |
Gold |
|
Impact BBDO |
The New President |
AnNahar Newspaper |
AnNahar Newspaper |
Gold |
|
Serviceplan Middle East FZ-LLC |
BMW iJack |
BMW |
BMW i |
Silver |
|
Publicis Middle East |
ColourCheck |
BabyShop |
BabyShop |
Bronze |
|
Social Impact Campaign |
||||
|
Fortune Promoseven LLC |
Recipe for Change |
Arla Foods |
Puck |
Gold |
|
Mullen Lowe South Africa |
Green Gursha |
Unilever |
Knorr all-in-one vegetable bouillon |
Silver |
|
Saatchi & Saatchi Middle East |
Ruby Blooms |
Nana |
Sanitary pads |
Silver |
|
Impact BBDO |
Insured Billboards |
easypaisa |
easypaisa |
Bronze |
|
Clockwork |
Homes Need Pets |
Byron Thomas Properties |
Byron Thomas Properties |
Bronze |
|
Saatchi & Saatchi Middle East |
Sun Courts |
Nivea |
Nivea Sun |
Bronze |
|
Integrated Campaign |
||||
|
Joe Public |
Why Choose |
Chicken Licken |
Soul Square Meal |
Gold |
|
Joe Public |
Hard-working professionals |
Nedbank |
Nedbank Platinum Credit Card |
Silver |
|
Impact BBDO |
Cheetos Pants |
Cheetos |
Cheetos |
Silver |
|
Publicis Middle East |
There We ARe |
Home Centre |
Furniture |
Bronze |
|
Impact BBDO |
InkVisible |
UN Women |
Domestic violence hotline |
Bronze |
|
Joe Public |
Boneless Bites of Soul |
Chicken Licken |
SoulBites |
Bronze |
|
TBWA \ Hunt Lascaris Johannesburg |
Save our stay (SOS) |
City Lodge |
City Lodge |
Bronze |
|
TBWA \ Hunt Lascaris Johannesburg |
DryJan |
Heineken Beverages South Africa |
Windhoek Beer |
Bronze |
|
Film: Performance |
||||
|
Giant Films |
Piki Piki Mabelane |
Chicken Licken |
Food |
Grand Prix |
|
BigTime Creative Shop |
Obsession |
General Entertainment Authority |
Fight Night |
Craft Certificate |
|
Film: best use of licenced music |
||||
|
BigTime Creative Shop |
Obsession |
General Entertainment Authority |
Fight Night |
Craft Gold |
|
Joe Public |
Mr Indecisive |
Chicken Licken |
Soulsquare Meal |
Craft Certificate |
|
Publicis Middle East |
Strangers |
King Faisal Specialist Hospital and Research Centre |
Healthcare Services |
Craft Certificate |
|
Film: Music |
||||
|
Patriot Films |
Zulu With Us |
Spotify South Africa |
Digital streaming service |
Craft Certificate |
|
Romance Films |
Waste Paper Basket & Claw |
Chicken Licken |
Chicken Licken Super Slider 4 Mix |
Craft Certificate |
|
Film: Editing |
||||
|
Darling Films |
Bottomless Bucket |
KFC |
KFC |
Craft Certificate |
|
Film – Special Visual Effects |
||||
|
BigTime Creative Shop |
Obsession |
General Entertainment Authority |
Fight Night |
Craft Certificate |
|
Film: Production Design |
||||
|
Giant Films |
Piki Piki Mabelane |
Chicken Licken |
Food |
Craft Certificate |
|
Film: Writing |
||||
|
Joe Public |
Hard-Working Professionals |
Nedbank |
Nedbank Platinum Credit Card |
Craft Gold |
|
Accenture Song |
The F-Show |
Sanlam |
Financial |
Craft Certificate |
|
Film: Cinematography |
||||
|
Giant Films |
Piki Piki Mabelane |
Chicken Licken |
Food |
Craft Certificate |
|
BigTime Creative Shop |
Everything or Nothing |
General Entertainment Authority |
Fight Night |
Craft Certificate |
|
Film: Direction |
||||
|
Carbon Films |
Let There Be Cake |
KFC Thailand |
40th Birthday |
Craft Gold |
|
Giant Films |
Piki Piki Mabelane |
Chicken Licken |
Food |
Craft Gold |
|
Film: Branded Content Film – Series |
||||
|
Ogilvy |
Forever Golf |
Volkswagen South Africa |
Golf |
Silver |
|
Matchstick |
SuperSport Real World of Champions |
SuperSport |
SuperSport Brand |
Bronze |
|
Film: Branded Content Film – Single |
||||
|
Accenture Song |
The F-Show |
Sanlam |
Financial |
Bronze |
|
Film: TV Trailers and Content Promos |
||||
|
T+W, Retroviral, Grid Worldwide |
Matchday Meltdown |
Showmax |
Showmax Premier League |
Bronze |
|
Film: Online Film – above 30s |
||||
|
Joe Public |
Hard-working Professionals: Anna, Francois, Yuto |
Nedbank |
Nedbank Platinum Credit Card |
Campaign Gold |
|
Bananas |
Let There Be Cake |
KFC |
Brand |
Gold |
|
BigTime Creative Shop |
Obsession |
General Entertainment Authority |
Fight Night |
Gold |
|
BigTime Creative Shop |
Everything or Nothing |
General Entertainment Authority |
Fight Night |
Silver |
|
Film: Online Film – above 30s |
||||
|
Joe Public |
You’ll find a reason |
Uber |
Uber Black |
Campaign Bronze |
|
Film: TV and cinema commercials above 90s |
||||
|
Scholars |
Zuzu – The Hermit Crab |
SCJ |
Corporate |
Bronze |
|
Publicis Middle East |
Strangers |
King Faisal Specialist Hospital and Research Centre |
Healthcare |
Bronze |
|
Joe Public |
The Homecoming |
Chicken Licken |
Hotwings |
Bronze |
|
Film: TV and cinema commercials up to 90s |
||||
|
Joe Public |
Mr Indecisive |
Chicken Licken |
Soul Square Meal |
Silver |
|
Ogilvy |
KFC Bottomless Bucket |
KFC South Africa |
KFC Buckets |
Silver |
|
Joe Public |
Boneless Bites of Soul |
Chicken Licken |
SoulBites |
Bronze |
|
TBWA Hunt Lascaris Johannesburg |
Save our stay (SOS) |
City Lodge Hotel Group |
City Lodge Hotels |
Bronze |
|
Joe Public |
It’s the little things – Wastebasket Triple Pointer |
Chicken Licken |
Super Slider Mix 4 |
Campaign Bronze |
Student Awards
|
Agency/Entrant
|
Title
|
Brand
|
Product
|
Award
|
|
Student Awards: Print, out of home and design Crafts- Photography
|
||||
|
Open Window
|
Davel: Life in the Shadows of Time
|
Self-promotion
|
Artist’s Book
|
Craft Certificate
|
|
Student Awards: Print, out of home and design Crafts- Typography
|
||||
|
Red & Yellow Creative School of Business
|
Foundation Work
|
Western Cape Department of Economic Development and Tourism
|
Illustrative type campaign
|
Craft Gold
|
|
Student Awards: Print, out of home and design Crafts – Illustration
|
||||
|
North-West University
|
See the Unseen
|
International Council of Design
|
Zine
|
Craft Certificate
|
|
Red & Yellow Creative School of Business
|
Skoerrrt
|
Department of Small Business Development
|
Illustrative Campaign
|
Craft Certificate
|
|
The Open Window
|
The Unlucky Deaths of Ancient Rulers Zine
|
N/A
|
Zine
|
Craft Certificate
|
|
The Open Window
|
Egg Sneaks
|
N/A
|
Product range
|
Craft Certificate
|
|
Student Awards: Print, Out Of Home & Design Crafts – Writing
|
||||
|
AAA School of Advertising
|
Consent is Couture – Married, New Relationship
|
Tears Foundation
|
Support
|
Campaign Craft Certificate
|
|
Young Creatives
|
||||
|
Halo
|
Middleweight Copywriter
|
Geir Wilson
|
Young Creatives
|
Gold
|
|
Student Awards: Integrated Campaign
|
||||
|
Red & Yellow Creative School of Business
|
Buzzzz off Dave
|
Mosquito Guard
|
Mosquito repellent
|
Silver
|
|
Greenside Design Center
|
Taal Tongue Trek: Pendoring 25
|
Pendoring 25
|
Event Material Campaign
|
Bronze
|
|
Student Awards: Digital Media
|
||||
|
Red & Yellow Creative School of Business
|
Don’t just be seen. Be heard.
|
BeReal & We’re not really strangers
|
Social networking applications
|
Bronze
|
|
Student Awards: Package Design
|
||||
|
IIE-Vega
|
Die Vrylopende Afrikaner
|
Impala Vleis
|
Impala Vleis
|
Silver
|
|
Red & Yellow Creative School of Business
|
Sizwe Lamp
|
Lion Matches
|
Sizwe Lamp
|
Bronze
|
|
Stellenbosch Academy of Design and Photography
|
Chill and Chow Packaging
|
Chill and Chow
|
Frozen Food
|
Bronze
|
|
Cape Town Creative Academy
|
Halmoni
|
Halmoni
|
Ginseng-steeped liquor
|
Bronze
|
|
Student Awards: Publication Design – whole or single element
|
||||
|
Cape Town Creative Academy
|
Simmer!
|
Not My Mother’s Cook Book!
|
A sort of culinary and cocktail guide to life
|
Silver
|
|
The University of Johannesburg
|
From Corner Shop to Kitchen
|
N/A
|
Cookbook
|
Bronze
|
|
Stellenbosch Academy of Design and Photography
|
Redefining Poetic Line-Poems by E Dickinson
|
No specific brand
|
Considered storytelling
|
Bronze
|
|
Cape Town Creative Academy
|
Woman of the Ocean
|
Haenyeo free divers of South Korea
|
Considered storytelling
|
Bronze
|
|
Student Awards: Design – General Design
|
||||
|
Red & Yellow Creative School of Business
|
Skoerrrt
|
Department of Small Business Development
|
Illustrative Campaign
|
Gold
|
|
Red & Yellow Creative School of Business
|
Foundation Work
|
Western Cape Department of Economic Development and Tourism
|
Illustrative Campaign
|
Silver
|
|
Red & Yellow Creative School of Business
|
Gag on it
|
Gag on it
|
Illustrated guerilla campaign
|
Silver
|
|
Cape Town Creative Academy
|
NICE
|
Absent Room
|
Art Exhibition Opening
|
Bronze
|
|
Cape Town Creative Academy
|
Friends of Adam?
|
Friends of Adam?
|
Dinner Club – invites for strangers
|
Bronze
|
|
Student Awards: Design – Logos and identity programmes
|
||||
|
Stellenbosch Academy of Design and Photography
|
Butt Nuggets
|
Butt Nuggets
|
Eggs
|
Silver
|
|
Red & Yellow Creative School of Business
|
Skarrel Soema
|
City of Cape Town
|
Illustrative Campaign
|
Silver
|
|
Student Awards: OOH – outdoor, in-store, transit and air, direct, ambient
|
||||
|
Red & Yellow Creative School of Business
|
Try For Her
|
South African Education Product (SAEP)
|
South African Education Product (SAEP)
|
Silver
|
|
Red & Yellow Creative School of Business
|
Think Before You Buy – Just Don’t, Cotton: Con At What Price
|
TWYG
|
TWYG
|
Campaign Silver
|
|
Red & Yellow Creative School of Business
|
Frayed Stories
|
Rape Crisis
|
Safety in Communities
|
Bronze
|
|
AAA School of Advertising
|
Consent is Couture – Deaf, New Relationship
|
Tears Foundation
|
Support
|
Campaign Bronze
|
|
Student Awards: Radio commercials and branded content
|
||||
|
Red & Yellow Creative School of Business
|
Museums
|
Virgin Airlines
|
Fare sale
|
Silver
|
|
IIE-Vega
|
Neighbour’s Dog
|
Bose
|
Noise-cancelling headphones
|
Bronze
|
|
IIE-Vega
|
Collie Confessions
|
Pedigree
|
Dog Food
|
Bronze
|
|
Student Awards: Student – motion graphic design
|
||||
|
University of Pretoria
|
Herd Behaviour
|
HBO
|
Title Sequence
|
Silver
|
|
Stellenbosch Academy of Design and Photography
|
Chernobyl
|
Chernobyl Series
|
Title Sequence
|
Bronze
|
|
University of Pretoria
|
Shadows
|
N/A
|
Short film
|
Bronze
|
|
University of Pretoria
|
Eye on the Wall
|
University of Pretoria
|
Title Sequence
|
Bronze
|
|
Student Awards: Film – Online film, short film and music videos
|
||||
|
The Animation School
|
The Animation School – Livid Mortis
|
3D Animated Graduation Film
|
Graduation Film
|
Gold
|
|
The Animation School
|
The Animation School – Bounce
|
3D Animated Graduation Film
|
Graduation Film
|
Gold
|
|
The Animation School
|
The Animation School – Leapt Niches
|
3D Animated Graduation Film
|
Graduation Film
|
Silver
|
|
The Animation School
|
The Animation School – Fruits and nuts
|
3D Animated Graduation Film
|
Graduation Film
|
Silver
|
|
Stellenbosch University
|
Bee Safe
|
The Happy Project
|
Sex education
|
Bronze
|
|
Open Window
|
Fayze: Dropping a Bombshell
|
Open Window
|
Myth
|
Bronze
|
THE LOERIES
https://www.loeries.com
