The Loeries, the premier celebration of creativity in Africa and the Middle East, announced the winners during Loeries Creative Week, which ran from 7-11 October. Modern Marketing is a proud media partner of The Loeries.
For 46 years, the Loeries has been awarding creative excellence in the advertising and brand communication industry. As the highest accolade in the industry across the Africa and Middle East region, the Loeries not only celebrates deserving work, it also promotes, supports and celebrates creativity by assisting marketers, agencies, and consumers to appreciate the value of ideas and fresh thinking.
The Loeries Creative Week is the largest gathering of its kind in the region and brings together the very best in the industry for a festival of networking, celebration, and recognition of great work.
Outgoing Loeries Chairperson, Sibusiso Sitole, described The Loeries as ‘The most powerful showcase of creativity in the world,’ while Kabelo Moshapalo who follows him into the role lauded the ‘Contextually charged ideas that speak directly to our people’, adding that the region is ready to go global.
Loeries CEO Preetesh Sewraj lauded the Loeries partners and stressed that the awards exist to serve their shareholders, which was ‘everyone in the room’, explaining that one becomes a member of The Loeries organisation by the virtue of your work being entered. ‘The business of creative excellence belongs to everyone.’
Loeries Winners:
The Agency of the Year is Joe Public while the Independent Agency of the Year is The Odd Number. Publicis Groupe MEA was named Regional Agency of the Year.
Film Crafts
• Film Crafts – Direction: Craft Gold Loerie was awarded to 0307 Films Pty Ltd for KFC Beyond The Sea KFC 2.0.
• Film Crafts – Performance: a Craft Gold Loerie was awarded to Darling Films (Pty) Ltd For Nedbank Honouring The Class Of ’76 Signwriter Film Youth Day Campaign.
• Film Crafts – Music: a Gold Loerie was awarded to Accenture Song for Allan Gray Everything Comes Around.
• Film Crafts – Sound Design: a Craft Gold Loerie was awarded to Darling Films (Pty) Ltd For Nedbank Honouring The Class Of ’76 Signwriter Film Youth Day Campaign.
• Film Crafts – Editing: a Craft Gold Loerie was awarded to Post Modern for Bongeziwe Mabandla – Soze Music Video.
• Film Crafts – Cinematography: a Craft Gold was awarded to Darling Films (Pty) Ltd For Nedbank Honouring The Class Of ’76 Signwriter Film Youth Day Campaign.
Film
• Film – TV and Cinema Commercials up to ’90s: a Gold Loerie was awarded to Impact BBDO for – Floward Works Like Magic.
• Film – TV and Cinema Commercials up to ’90s: a Gold Loerie was awarded to Ogilvy South Africa for KFC; Beyond The Sea.
• Film – Online Film – above 30s: a Gold Loerie was awarded to Joe Public for Nedbank; The Signwriter.
Radio Crafts
• Radio Crafts – Direction: a Campaign Craft Gold Loerie was awarded to TBWA\Hunt Lascaris for Bedtime Stories for Business People; City Lodge Hotels.
• Radio Crafts – Writing a Campaign: a Craft Gold Loerie was awarded to The Odd Number for Salvation Army Mama.
• Radio Crafts – Writing: a Craft Gold Loerie was awarded to The Odd Number for Game Stores; Game Installation Services.
• Radio Crafts – Performance: a Campaign Craft Gold Loerie was awarded to The Odd Number for Salvation Army Mama.
• Radio Station – Commercials: a Campaign Gold Loerie was awarded to The Odd Number for Salvation Army – Papa, Mama, Koko.
• Radio Station – Commercials: a Campaign Gold Loerie was awarded to Joe Public for There’s a beer for you – Okrrr, What’s Gucci, Spill the Tea SAB (ABINBEV).
• Radio Station – Commercials: a Campaign Gold Loerie was awarded to Halo Advertising Pty Ltd for The radio campaign that cut… – Me Again, Update, Package Deal, Good News Pineapple; Me Again Insurance.
• SA Non-English Radio Station Commercials: a Campaign Gold Loerie was awarded to The Odd Number for Rock Bottom – Cycle of life, Keeping secrets, Ink Isn’t Dry; Game Stores.
Service Design
• Leo Burnett KSA / Saatchi & Saatchi ME: Gold, Saudia Airlines, ProtecTasbih, Sanitising Prayer Beads.
PR And Media And Campaigns
• PR and Media Communication Campaign: a Gold Loerie was awarded to Impact BBDO for AnNahar Newspaper’s The New President.
• Creative use of Data Integration: a Gold Loerie was awarded to Impact BBDO Gold for AnNahar Newspaper’s The New President.
• Channel Creativity: a Gold Loerie was awarded to Leo Burnett for Omantel; WhatsApp Oman.
• Media Innovation – Single Medium: a Gold Loerie was awarded to SERVICEPLAN MIDDLE EAST FZ-LLC for BMW iJACK.
• Effective Creativity: a Gold Loerie was awarded to Joe Public for Chicken Licken Big John Ya’ Hunga.
Hall Of Fame: Dani Richa, Chairman BBDO Europe Middle East and Africa.
The Loeries Marketing Leadership and Innovation Award: Bridget Harpur from VWSA.
Young Creative: a gold Loerie was awarded to Joey Gordon from Joe Public.
Grand Prix
• Brand Identity and Collateral: DashDigital Studio for Enpower Trading; Putting The Power Back In Your Hands.
• Print – Indoor Posters: Leo Burnett Dubai for NBA; The Great Indian Dunk – NBA India.
Student
• Student – General Design: a Gold Loerie was awarded to Cape Town Creative Academy (Pty) Ltd for The Margins publication Dirty Kitchen.
• Student – Online Film, Short Film and Music Videos: a Gold Loerie was awarded to The Open Window for Powerless – Animated Film Trailer.
• Student – General Design: a Gold Loerie was awarded to Stellenbosch Academy of Design and Photography for Sky Rats a Webtoons comic.
• Student – Online Film, Short Film and Music Videos: a Gold Loerie was awarded to The Animation School (PTY) Ltd for By Two 3D Animated Graduation Film.
Design
• For Design Crafts: a Craft Gold was awarded to Leo Burnett Dubai for the NBA’s The Great Indian Dunk campaign.
• For Design Crafts – Illustration: a Craft Certificate was awarded to FP7 McCann Dubai for Heinz Insurance – Heinz Ketchup.
• For Design Crafts – Typography: a Craft Gold Loeries was awarded to Leo Burnett for Protype Zael The Disappearing Font.
• For Design – Motion Graphic Design: a Gold Loerie was awarded to Wicked Pixels for Johnnie Walker Elusive Umami – Blue Label.
• For Graphic Design – General Design: a Gold Loerie was awarded to Leo Burnett for Protype; Zael – The Disappearing Font.
Social Impact Campaign: a gold Loerie was awarded to Leo Burnett Dubai for Home Centre; The Homecoming, a Purpose Initiative.
• Print Crafts – Art direction: a Gold Loerie was awarded to Leo Burnett Dubai for NBA; The Great Indian Dunk Jordan.
• Print Crafts – Art direction: a Craft Certificate was awarded to Joe Public for Amnesty International South Africa; Faeces Ink.
• Print Crafts – Writing: a Campaign Craft certificate was awarded to Saatchi & Saatchi ME for Ugh, Words – Books.
• Print Crafts – Writing: a Craft Certificate was awarded to Joe Public for Nedbank’s Start Smoking.
• Print Crafts – Photography: a Craft Gold was awarded to Leo Burnett Dubai for NBA; The Great Indian Dunk – Jordan.
• Print – Print Advertising: a Campaign Gold was awarded to Joe Public for Scan The Scar; Amnesty International South Africa – Zama Child Pregnancy.
Digital
• For Digital – Use of AI: a Gold Loerie was awarded to One Over One for Parker Signature Sounds from Parker Pens.
• For Digital – Use of AI: a Gold Loerie was awarded to Impact BBDO in AnNahar Newspaper for The New President.
• For Digital – Mobile Media: a Gold Loerie was awarded to Cheil Dubai for Samsung Try Galaxy Fold Experience.
Digital Crafts
• Craft Gold for Use of Technology was awarded to Cheil Dubai for Samsung’s Try Galaxy Fold Experience.
• Craft Certificate for User Experience Design was awarded to Leo Burnett for Omantel’s Maqroo – The first Arabic font for dyslexia campaign.
• Craft Certificate for User Experience Design was awarded to Defijn (Pty) Ltd for the NeuroXR Cyberful – The Future-proof Digital Therapeutics (DTx) Solution.
• Craft Certificate for User Experience Design was awarded to Cheil Dubai Craft for Samsung’s Try Galaxy Fold Experience.
B2B Creativity
For B2B Creativity a Gold Loerie was awarded to Edelman for Move to -15 for DP World.
OOH
Outdoor Media a Gold Loerie was awarded to Havas Middle East for adidas; The Female Field.
Loeries Judge Interviews
Three of The Loeries judges talk about overcoming imposter syndrome and challenges in their advertising careers, tips on creativity and problem solving, and advice for entering next year’s Loeries.
THE LOERIES
https://www.loeries.com
