The Loeries called on the brand communications industry to create work that changes things and makes a difference, in line with their theme #CreateChange. The 2020 winners have been announced.
This article is being updated as winners are announced. The Loeries Creative virtual event is being broadcast from 16-20 November. The event has three channels with over 75 hours of content.
Loeries day 1 winners:
| Out of Home – Outdoor media |
| Bronze Loerie goes to Ster-Kinekor and FoxP2 Advertising for Joker |
| Bronze Loerie goes to Audi and PHD for Upgrade to the new A1 |
| Bronze Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even Kentucky. |
| Silver Loerie goes to BOS and VMLY&R South Africa for Pride |
| Silver Loerie goes to AB InBev and Promise for Cold Tracker |
| Campaign Silver goes to Fiftyfifty Lebanon and Impact BBDO for Close The Gap Campaign |
| Out of Home – In-Store |
| Bronze Loerie goes to Nestlé and Geometry MENA for Nestle Nutrition Cart |
| Out of Home – Ambient |
| Bronze Loerie goes to Arabian Automobiles Company (AAC) and TBWA\RAAD for Nissan Unstuck Poster |
| Campaign Gold goes to First For Women and FoxP2 Advertising for the 16 Days of Light Campaign |
| Out of Home Crafts – Art Direction |
| Campaign Craft Certificate goes to First for Women and FoxP2 Advertising for the 16 Days of Light Campaign |
| Out of Home Crafts – Use of Technology |
| Craft Certificate goes to Exxaro and Joe Public Shift for Hard Hat Light Wall |
| Craft Gold goes to AB InBev and Promise for Cold Tracker |
| Print Advertising |
| Bronze Loerie goes to Craft Homes and abnormal for A little more space |
| Bronze Loerie goes to Burger King and Saatchi & Saatchi for Hey Phil |
| Campaign Bronze goes to National Geographic Kids and FoxP2 Advertising for the Second Closest To Nature Campaign |
| Campaign Bronze goes to Hasbro and 2AM Agency & Hoorah Digital SA for Even the mightiest fall Campaign |
| Campaign Bronze goes to An Nahar Newspaper and Impact BBDO for Naharouki – Talk Too Much Campaign |
| Campaign Bronze goes to Sports 4ever and TBWA\RAAD for Cheat Codes: FOOTBALL Campaign |
| Campaign Bronze goes to WWF South Africa and Hoorah Digital Consultancy for the Wear it so they don’t have to Campaign |
| Campaign Bronze goes to Redemption Rum and Jane Says Design for A Tribe Called Gold Campaign |
| Silver Loerie goes to Rape Crisis and Ogilvy Cape Town for The Rape Page |
| Silver Loerie goes to BOS and VMLY&R South Africa for Pride |
| Campaign Silver goes to TOPS at SPAR and TBWA Hunt Lascaris Durban for the Aftertaste Campaign |
| Campaign Silver goes to Head & Shoulders and Saatchi & Saatchi for the Dandruff makes you look stupid Campaign |
| Print – Tactical Use of Print |
| Bronze Loerie goes to Apartheid Museum and Joe Public for Commemorating The Youth Of 1976 |
| Gold Loerie goes to An Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition |
| Print – Indoor Posters |
| Campaign Bronze goes to Crown Paints and CreativeVMLY&R for the Water Proof Campaign |
| Campaign Bronze goes to Population Services International and The Odd Number for The Thin Line Between Pain and Pleasure Campaign |
| Campaign Bronze goes to Chicken Licken and Joe Public for the Small Rolls. Big Roles Campaign |
| Campaign Bronze goes to Assupol and Joe Public for There Will Be No Monuments Here Campaign |
| Campaign Bronze goes to Nude Foods and Saatchi & Saatchi for Nude Your Food Campaign |
| Silver Loerie goes to POWA and Black River FC for RSA Victim Poster |
| Silver Loerie goes to Medcare Hospitals and Medical Centres and The Classic Partnership for Infectious Art |
| Campaign Silver goes to MCG&CO and TBWA\RAAD for the Wrong Place Campaign |
| Print Crafts – Art Direction |
| Campaign Craft Certificate goes to Assupol and Joe Public for the There Will Be No Monuments Here Campaign |
| Campaign Craft Certificate goes to TOPS at SPAR and TBWA Hunt Lascaris Durban for the Aftertaste Campaign |
| Campaign Craft Certificate goes to Fiftyfifty Lebanon and Impact BBDO for the Close The Gap Campaign |
| Campaign Craft Gold goes to Novomed Allergy Clinic and Impact BBDO for the Hidden Allergy Campaign |
| Campaign Craft Gold goes to Head & Shoulders and Saatchi & Saatchi for the Dandruff makes you look stupid Campaign |
| Print Crafts – Writing |
| Campaign Craft Certificate goes to An Nahar Newspaper and Impact BBDO for the Naharouki Campaign |
| Print Crafts – Photography |
| Campaign Craft Certificate goes to Novomed Allergy Clinic and Impact BBDO for the Hidden Allergy Campaign |
| Campaign Craft Certificate goes to Population Services International and The Odd Number for The Thin Line Between Pain and Pleasure Campaign |
| Campaign Craft Gold goes to Redemption Rum and Jane Says Design for A Tribe Called Gold Campaign |
| Shared Value |
| Bronze Loerie goes to ABInbev and Create Mozambique for A Solution For The Future |
| Silver Loerie goes to INUMA TM and Water Access Rwanda for INUMA MINI-GRIDS |
| Gold Loerie goes to Fedgroup and Regency Global for Fedgroup Impact Farming |
| Effective Creativity |
| Bronze Loerie goes to Unilever Levant and TBWA\RAAD for OMO Tag |
| Silver Loerie goes to UN Women and Impact BBDO Dubai for The Bridal Uniform |
| Gold Loerie goes to Kimberly-Clark and Ogilvy Johannesburg for The World’s First Baby Marathon |
| Service Design |
| Bronze Loerie goes to Smollan and dydx digital for Gcwalisa |
| Silver Loerie goes to Nedbank for Avo, The Super App – Solving For The In-Home Experience |
| Gold Loerie goes to The Shoprite Group of Companies and Shoprite Checkers PTY LTD for Checkers Sixty60 60 Minute Grocery Delivery Service |
The Brand South Africa Young Creative Award went to Tshepo Tumahole, a copywriter at Joe Public United and Jarryd Duthoit, a finishing artist at Left Post Production.
Joe Public United’s Creative Director, Claudi Potter described Tumahole as an invaluable and incomparable talent in the creative team and said he has been instrumental in the delivery of award-winning integrated solutions on brands like Nedbank, Castle Milk Stout, CTM and Chicken Licken. ‘Tumahole has a very unique voice, and a writing talent that is incredibly rare. He matches that with a level of leadership, maturity and conceptual ability that is way beyond his years,’ said Potter.
Sewraj said that, ‘Nurturing young creative talent is a key mandate of the Loeries to ensure the advancement and longevity of creative excellence in our industry.’
Loeries day 2 winners:
| Awards | Credits |
| Student Instagram category in partnership with Facebook | |
| A Bronze Loerie goes to Jasmine Acton, Ria-Mari van Rooyen, Erin Knoesen from IIE-Vega for Aware.org Drinking Games | College/University: IIE-Vega; Lecturer: Christiaan Graaff, Darren Meltz, Farrell West; Student: Jasmine Acton, Ria-Mari van Rooyen, Erin Knoesen |
| A Bronze Loerie goes to Ncumisa Vabaza, Abongile Nongqoza, Busisiwe Laveni, Tembukazi Ncanisa from Nelson Mandela University for Aware.org Who Influenced Who? campaign | College/University: Nelson Mandela University; Lecturer: Senzo Xulu; Student: Ncumisa Vabaza, Abongile Nongqoza, Busisiwe Laveni, Tembukazi Ncanisa |
| A Silver Loerie goes to Anna Durr from Red & Yellow Creative School of Business for Aware.org You can make it campaign | College/University: Red & Yellow Creative School of Business; Lecturer: Carmen Schaefer; Student: Anna Durr |
| For Digital – Display Advertising | |
| A Silver Loerie goes to Nando’s and VMLY&R South Africa for Nando’s Loadshedding | Agency: VMLY&R Johannesburg; |
| A Silver Loerie goes to Joburg Ballet and TBWA Hunt Lascaris Johannesburg for In Rehearsal for Unbound | Regional Agency Group: TBWA; Agency: TBWA Hunt Lascaris Johannesburg; |
| For Digital – Website or Microsite | |
| A Bronze Loerie goes to MakeReign for Introducing MakeReign on the global stage | Agency: MakeReign |
| A Silver Loerie goes to Loto Libanais and Impact BBDO for Dream Number | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| For Digital – Social Media | |
| A Bronze Loerie goes to Lebanese Ministry Of Environment and IMPACT BBDO for #SaveOurFace | Regional Agency Group: BBDO; Agency: IMPACT BBDO BEIRUT |
| A Bronze Loerie goes to SABRIC and So Interactive for Some things shouldn’t be shared | Agency: So Interactive |
| A Bronze Loerie goes to TikTok and The Classic Partnership for #CreateForGood | Regional Agency Group: VMLY&R; Agency: The Classic Partnership |
| A Bronze Loerie goes to Famous Brands and FCB Joburg (Pty) Ltd for Headless Man | Regional Agency Group: Nahana Communications Group; Agency: FCB Joburg (Pty) Ltd |
| A Bronze Loerie goes to Etisalat and Impact BBDO for Forgotten Names | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| A Bronze Loerie goes to CANSA and HelloFCB+ for Don’t Fear the Finger | Agency: HelloFCB+ |
| For Digital | Digital Applications, Games & Interactive Tools | |
| A Bronze Loerie goes to KFC and Ogilvy Cape Town, Mindshare, Cali4ways Games for KFC Boet Fighter | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy South Africa, Mindshare, Cali4ways Games |
| A Silver Loerie goes to Bose and Wunderman Thompson Dubai for Bose Noise-O-Meter | Agency: Wunderman Thompson Dubai; |
| A Silver Loerie goes to Tohum Autism Foundation on Minecraft and 4129Grey for Autism School on Minecraft | Agency: 4129Grey |
| For Digital – Mobile Media | |
| A Bronze Loerie goes to Hollard Insurance and VMLY&R South Africa for Hollard InstaStory Books | Agency Art Director: Ben Wiid, Carla Bekker |
| A Silver Loerie goes to WH Smith and FP7McCann, Dubai for PopUp Books | Agency: FP7McCann, Dubai |
| For Digital – Data Driven Campaign | |
| A Bronze Loerie goes to Snickers and Impact BBDO Dubai for Hunger Insurance | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| For Digital – Website or Microsite a Gold Loerie goes to Amnesty International and Joe Public United for #SignTheSmileOff | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For Digital Crafts – Writing | |
| A Craft Certificate goes to Pendoring Awards and Toasted Samish for English Never Loved Us | Agency: Samish, TBWA |
| A Craft Certificate goes to MTN South Africa and TBWA Hunt Lascaris Johannesburg for The Lazarusman | Regional Agency Group: TBWA; Agency: TBWA Hunt Lascaris Johannesburg |
| For Digital Crafts – Use of Technology | |
| A Craft Certificate goes to Bose and Wunderman Thompson Dubai for Bose Noise-O-Meter | Agency: Wunderman Thompson Dubai |
| A Craft Certificate goes to Socrates Magazine and 4129Grey for The Teacher Of My Dreams | Agency: 4129Grey |
| For Digital Crafts – Use of Technology a Craft Gold goes to Pineapple insurance and MakeReign for Insurance with a snap | Agency: MakeReign |
| Integrated Campaign Category in partnership with ABinBev | |
| A Bronze Loerie goes to Snickers and Impact BBDO Dubai for Hunger Insurance | Regional Agency Group: Impact BBDO |
| A Bronze Loerie goes to Fiftyfifty Lebanon and Impact BBDO for Close The Gap | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| A Bronze Loerie goes to POWA and Black River FC for RSA | Agency: Black River FC |
| A Bronze Loerie goes to Amnesty International and Joe Public for #SignTheSmileOff | Regional Agency Group: Joe Public United; Agency: Joe Public |
| A Bronze Loerie goes to Joburg Ballet and TBWA Hunt Lascaris Johannesburg for In Rehearsal for Unbound | Regional Agency Group: TBWA; Agency: TBWA Hunt Lascaris Johannesburg |
| A Silver Loerie goes to Loto Libanais and Impact BBDO for Dream Number | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| A Silver Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. | Regional Agency Group: Joe Public United; Agency: Joe Public |
| A Silver Loerie goes to LOSEV and Rafineri Reklamcilik for DEAR BROTHER | Agency: Rafineri |
| A Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales | Regional Agency Group: McCann; Agency: FP7 McCann Dubai |
| A Gold Loerie goes to Hype Magazine, Tears Foundation and TBWA Hunt Lascaris Johannesburg for BLAME NO MORE | Regional Agency Group: TBWA; Agency: TBWA Hunt Lascaris Johannesburg |
| For Media Innovation (in partnership with Barron) – Single Medium | |
| A Bronze Loerie goes to Bose and Wunderman Thompson Dubai for Bose Noise-O-Meter | Agency: Wunderman Thompson Dubai |
| A Bronze Loerie goes to Standard Bank and M&C Saatchi Abel for Deaf Radio | Regional Agency Group: M&C Saatchi Abel Johannesburg; Agency: M&C Saatchi Abel |
| A Bronze Loerie goes to Majid Al Futtaim – City Centre and MullenLowe MENA FZ LLC for Google Street Fashion Show | Agency: MullenLowe MENA |
| A Bronze Loerie goes to KFC and Ogilvy Johannesburg for The KFC Buckarapa | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Johannesburg |
| A Silver Loerie goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Buy with your time | Agency: Memac Ogilvy Dubai |
| A Silver Loerie goes to AB InBev and Promise for Cold Tracker | Agency: Promise |
| For Media Innovation – Media Campaign | |
| A Silver Loerie goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| For Media Innovation – Media Campaign a Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales | Regional Agency Group: McCann; Agency: FP7 McCann Dubai |
| Brand South Africa Young Creatives Award | |
| Tshepo Tumahole from Joe Public United | No credits |
| And Jarryd Duthoit from Left Post Production | No credits |
Loeries day 3 winners:
| Awards | Credits |
| Radio and Audio category | |
| Radio Station Commercials | |
| A Bronze Loerie goes to Massdiscounters and The Odd Number for Mom | Agency: The Odd Number |
| A Bronze Loerie goes to Mahindra and Joe Public for Pete | Regional Agency Group: Joe Public United |
| A Bronze Loerie goes to Apartheid Museum and Joe Public for Commemorating The Youth Of 1976: The Struggle Of Learning In Sesotho | Regional Agency Group: Joe Public United |
| A Campaign Bronze goes to Datsun South Africa and TBWA Hunt Lascaris Johannesburg for The Clarity of Hindsight Campaign | Regional Agency Group: TBWA; Agency: TBWA Hunt Lascaris Johannesburg |
| A Campaign Bronze goes to Toyota South Africa Motors and FCB Joburg for The Corolla Reverse Radio Campaign | Regional Agency Group: Nahana Communications Group; Agency: FCB Joburg (Pty) Ltd |
| A Campaign Silver goes to Carling Black Label and DraftLine JHB for The Disclaimer Ads Campaign | Agency: DraftLine JHB |
| A Campaign Silver goes to Landmark Group and FP7McCann, Dubai for The Big Messes Campaign | Regional Agency Group: McCann; Agency: FP7 McCann Dubai |
| For Internet and Mobile Audio Commercials | |
| A Bronze Loerie goes to Savanna and Grey Advertising / WPP Team Liquid for #DecoloniseAutocorrect: Autoloza. | Regional Agency Group: WPP; Agency: Grey WPP Team Liquid |
| For Branded Content Radio and Audio | |
| A Silver Loerie goes to Wesgro and King James Group for Dreaming of One Day Podcast | Agency: King James Group |
| For SA Non-English Radio Station Commercials | |
| A Campaign Bronze goes to Flexi Suite and Abnormal for the ‘n Bietjie meer professioneel Campaign | Agency: abnormal |
| A Campaign Bronze goes to MTN South Africa and TBWA Hunt Lascaris Johannesburg for the MOMO Dramas Campaign | Regional Agency Group: TBWA; Agency: TBWA Hunt Lascaris Johannesburg |
| A Campaign Bronze goes to Nedbank and Joe Public for the Golden Treatment Campaign | Regional Agency Group: Joe Public United; Agency: Joe Public |
| A Campaign Silver goes to Nedbank and Joe Public for the 5.11% Interest Campaign | Regional Agency Group: Joe Public United; Agency: Joe Public |
| A Campaign Silver goes to MultiChoice DStv and Ogilvy Johannesburg for the Friday the 13th Campaign | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Johannesburg |
| For Radio Station Commercials a Campaign Gold Loerie goes to Chicken Licken and Joe Public for the No Longer Popping Campaign | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For SA Non-English Radio Station Commercials a Campaign Gold goes to BBC Studios and The Odd Number for the Kasi Sensei Campaign | Agency: The Odd Number |
| For Radio Crafts – Direction | |
| A Campaign Craft Certificate goes to MultiChoice DStv and Ogilvy Johannesburg for Friday the 13th Campaign | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Johannesburg |
| For Radio Crafts – Writing | |
| A Campaign Craft Certificate goes to Mahindra and Joe Public for The How Far Campaign | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For Radio Crafts – Original Music and Sound Design | |
| A Campaign Craft Ceritificate goes to BBC Studios and The Odd Number for the Kasi Sensei Campaign | Agency: The Odd Number |
| For Radio Crafts – Performance | |
| A Craft Certificate goes to Massdiscounters and The Odd Number for Mom | Agency: The Odd Number |
| For Radio Crafts – SA Non-English Writing | |
| A Campaign Craft Certificate goes to MultiChoice DStv and Ogilvy Johannesburg for the Friday the 13th Campaign | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Johannesburg |
| For Radio Crafts – SA Non-English Performance | |
| A Campaign Craft Certificate goes to MultiChoice DStv and Ogilvy Johannesburg for the Friday the 13th Campaign | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Johannesburg |
| For Radio Crafts – Writing a Campaign Craft Gold goes to BBC Studios and The Odd Number for Kasi Sensei Campaign | Agency: The Odd Number |
| For Radio Crafts – Writing a Campaign Craft Gold goes to Chicken Licken and Joe Public for The No Longer Popping Campaign | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For Radio Crafts – SA Non-English Writing a Campaign Craft Gold goes to BBC Studios and The Odd Number for the Kasi Sensei Campaign | Agency: The Odd Number |
| For Radio Crafts – SA Non-English Performance a Campaign Craft Gold goes to BBC Studios and The Odd Number for the Kasi Sensei Campaign | Agency: The Odd Number |
| Student Category in partnership with Facebook | |
| For Student – Out of Home from AAA School of Advertising a Bronze Loerie goes to Nicola Carter | College/University: AAA School of Advertising; Lecturer: Matt Grobler; Student: Nicola Carter |
| For Student – Integrated Campaign from AAA School of Advertising a Silver Loerie goes to Sohyeon (Kelly) Bang | College/University: AAA School of Advertising; Lecturer: Matt Grobler; Student: Sohyeon (Kelly) Bang |
| For Student – Online Film, Short Film & Music Videos from AFDA a Bronze Loerie goes to TyraLee Nel | College/University: AFDA; Lecturer: Jane Raath; Student: TyraLee Nel |
| For Student – Indoor Posters from Greenside Design Center a Campaign Bronze goes to Netanya Egdes | College/University: Greenside Design Center; Lecturer: Caitlin Paige & Carla Saunders; Student: Netanya Egdes |
| For Student – Television, Film and Video Crafts from IIE-Vega a Craft Certificate goes to Thando Kubheka, Samuel Mathu, Sheldon Colborne | College/University: IIE-Vega; Lecturer: Christiaan Graaff, Darren Meltz, Farrell West; Student: Thando Kubheka, Samuel Mathu, Sheldon Colborne |
| For Student – Architecture, Interior Design and Temporary Structures from IIE-Vega a Bronze Loerie goes to Alexandra Chapman | College/University: Vega School; Lecturer: Alex Sudheim; Student: Alexandra Chapman |
| For Student – Online Film, Short Film and Music Videos from IIE-Vega a Bronze Loerie goes to Thando Kubheka, Samuel Mathu, Sheldon Colborne | College/University: IIE-Vega; Lecturer: Christiaan Graaff, Darren Meltz, Farrell West; Student: Thando Kubheka, Samuel Mathu, Sheldon Colborne |
| For Student – Out of Home from IIE-Vega a Bronze Loerie goes to Sabina Lawrie, Chantal Jonker, Josh Cowell, Sonal Pema | College/University: IIE-Vega; Lecturer: Jody Simpson, Karen Meyer, Siobhan Gunning; Student: Sabina Lawrie, Chantal Jonker, Josh Cowell, Sonal Pema |
| For Student – Motion Graphic Design from Inscape Education Group a Bronze Loerie goes to Chante Brand | College/University: Inscape Education Group; Lecturer: Lecturer: Nielmari Wilson, Full Time Lecturer Gareth Smart; Student: Chante Brand |
| For Student – Logos and Identity Programmes from Nelson Mandela University a Bronze Loerie goes to Shené Danielle Delport | College/University: Nelson Mandela University; Lecturer: Sibuyiselwe Nhlangwini; Student: Shené Danielle Delport |
| For Student – Publication Design from North-West University a Bronze Loerie goes to Elani du Preez | College/University: North-West University; Lecturer: Jo-Ann Chan, Heniel Fourie; Student: Elani du Preez |
| For Student – Integrated Campaign from North-West University a Silver Loerie goes to Tanya van Deventer | College/University: North-West University; Lecturer: Jo-Ann Chan, Heniel Fourie; Student: Tanya van Deventer |
| For Student – Television, Cinema and Internet Commercials from Red & Yellow Creative School of Business a Bronze Loerie goes to Anna Durr | College/University: Red & Yellow Creative School of Business; Lecturer: Heloise Bottomley; Student: Anna Durr |
| For Student – Digital Media from Red & Yellow Creative School of Business a Bronze Loerie goes to Anna Durr | College/University: Red & Yellow Creative School of Business; Lecturer: Stephanie Simpson; Student: Anna Durr |
| For Student – Television, Film and Video Crafts from Stellenbosch Academy of Design and Photography a Craft Certificate goes to Simon Kotze | College/University: Stellenbosch Academy of Design and Photography; Lecturer: Wessie Van Der Westhuizen; Student: Simon Kotze |
| For Student – Television, Film and Video Crafts from Stellenbosch Academy of Design and Photography a Craft Certificate goes to Nico Jardim | College/University: Stellenbosch Academy of Design and Photography; Lecturer: Wessie van der Westhuizen; Student: Nico Jardim |
| For Student – Digital Media from Stellenbosch Academy of Design and Photography a Bronze Loerie goes to Simon Kotze | College/University: Stellenbosch Academy of Design and Photography; Lecturer: Wessie van der Westhuizen; Student: Simon Kotze |
| For Student – General Design from Stellenbosch Academy of Design & Photography a Bronze Loerie goes to Naneca Viljoen | College/University: Stellenbosch Academy of Design & Photography; Lecturer: Wessie van der Westhuizen, Cashandra Willemse; Student: Naneca Viljoen |
| For Student – Newspaper, Magazine, Tactical Print from Stellenbosch Academy of Design & Photography a Bronze Loerie goes to Jamie Slabber | College/University: Stellenbosch Academy of Design and Photography; Lecturer: Caroline Piotrowski; Student: Jamie Slabber |
| For Student – Fabric Design from Stellenbosch Academy of Design & Photography a Bronze Loerie goes to Luzey Uys | College/University: Stellenbosch Academy of Design and Photography; Lecturer: Marike Spangenberg; Student: Luzey Uys |
| For Student – Online Film, Short Film and Music Videos from Stellenbosch Academy of Design & Photography a Silver Loerie goes to Nico Jardim | College/University: Stellenbosch Academy of Design & Photography; Lecturer: Wessie van der Westhuizen; Student: Nico Jardim |
| For Student – Package Design from The Creative Academy a Bronze Loerie goes to Tanya Viljoen | College/University: Creative Academy Cape Town; Lecturer: Clayton Sutherland; Student: Tanya Viljoen |
| For Student – Package Design from The Creative Academy a Silver Loerie goes to Tanya Viljoen | College/University: Creative Academy Cape Town; Lecturer: Clayton Sutherland; Student: Tanya Viljoen |
| For Student – General Design from The Open Window a Bronze Loerie goes to Jack Singer | College/University: The Open Window; Lecturer: Maaike Bakker, Jayne Crawshay-Hall Robertson; Student: Jack Singer |
| For Student – Digital Media from The Open Window a Silver Loerie goes to Caitlin Boeyens | College/University: The Open Window; Lecturer: Walter Ellis; Student: Caitlin Boeyens |
| For Student – General Design from University of Johannesburg a Campaign Bronze goes to Judd Lombard, Stephanie Leone, Samantha Sheldon, Thamsanqa Gwafa | College/University: University of Johannesburg; Lecturer: Christa van Zyl, Martin Bolton; Student: Judd Lombard, Stephanie Leone, Samantha Sheldon, Thamsanqa Gwafa |
| For Student – Publication Design from University of Johannesburg a Silver Loerie goes to Jamie Calf | College/University: University of Johannesburg; Lecturer: Christa van Zyl, Deirdre Pretorius; Student: Jamie Calf |
| For Student – Motion Graphic Design from University of Pretoria a Bronze Loerie goes to Dylan Beangstrom, Kaylin Naidoo | College/University: University of Pretoria; Lecturer: Kyle Rath; Student: Dylan Beangstrom, Kaylin Naidoo |
| For Student – Motion Graphic Design from University of Pretoria a Silver Loerie goes to Ian Ramkrishna, Kayleigh Ellerbeck | College/University: University of Pretoria; Lecturer: Kyle Rath; Student: Ian Ramkrishna, Kayleigh Ellerbeck |
| For Student – Motion Graphic Design from University of Pretoria a Silver Loerie goes to Helene-Marie Guillaume | College/University: University of Pretoria; Lecturer: Kyle Rath; Student: Helene-Marie Guillaume |
| For Student – Motion Graphic Design from University of Pretoria a Silver Loerie goes to Kaela Butler-White | College/University: University of Pretoria; Lecturer: Kyle Rath; Student: Kaela Butler-White |
| And the Gold Loeries for this category are: | College/University: IIE-Vega; Lecturer: Christiaan Graaff, Darren Meltz, Farrell West; Student: Kyle Pather, Sabrina Strydom, Erin Kay Pearson, Daniel Kartun |
| For Student – Digital Media from IIE-Vega a Gold Loerie goes to Kyle Pather, Sabrina Strydom, Erin Kay Pearson, Daniel Kartun | College/University: IIE-Vega; Lecturer: Christiaan Graaff, Darren Meltz, Farrell West; Student: Kyle Pather, Sabrina Strydom, Erin Kay Pearson, Daniel Kartun |
| For Student – Motion Graphic Design from University of Pretoria a Gold Loerie goes to Dian Labuschagne, Tumi Mamabolo | College/University: University of Pretoria; Lecturer: Kyle Rath; Student: Dian Labuschagne, Tumi Mamabolo |
| For Student – Television, Film & Video Crafts from University of Pretoria a Craft Gold goes to Dian Labuschagne, Tumi Mamabolo | College/University: University of Pretoria; Lecturer: Kyle Rath; Student: Dian Labuschagne, Tumi Mamabolo |
Loeries day 4 winners:
| Awards | Credits |
| Design category | |
| For Brand Identity & Collateral Design – Identity Programmes | |
| A Bronze Loerie goes to Brand Council and Switch Brand SA for Brand Council: Identity Programme | Regional Agency Group: Switch; Agency: Switch |
| A Silver Loerie goes to Motley Crew CrossFit and DUKE for Motley Crew brand identity | Regional Agency Group: DUKE Group; Agency: DUKE |
| For Graphic Design – Posters & Environmental Graphics | |
| A Campaign Bronze goes to Loto Libanais and Impact BBDO for Dream Number Campaign | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| A Silver Loerie goes to Al Saiyid Gun Society and Impact BBDO for Objects Not People | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| For Graphic Design – General Design | |
| A Bronze Loerie goes to Yes 4 Youth and M&C Saatchi Abel for The CV Suit Collection – Shirt | Regional Agency Group: M&C Saatchi Abel Cape Town; Agency: M&C Saatchi Abel |
| A Campaign Bronze goes to TOPS at SPAR and TBWA Hunt Lascaris Durban for Aftertaste Campaign | Regional Agency Group: TBWA\Worldwide; Agency: TBWA\Durban |
| For Graphic Design – Package Design | |
| A Bronze Loerie goes to First Base Pizza and Canvas for Kiss | Agency: canvas |
| A Bronze Loerie goes to ThreeDots and Xfacta for ThreeDots | Agency: Xfacta |
| A Silver Loerie goes to Castle Lite and Rocketfuel for The Coldlock Pack | Agency: Rocketfuel |
| For Graphic Design – Creative Use of Paper | |
| A Silver Loerie goes to I Love Coffee and Saatchi & Saatchi for Signing Cups | Agency: Saatchi & Saatchi |
| For Design – Motion Graphic Design | |
| A Bronze Loerie goes to Nissan Middle East and TBWA\RAAD for miNIMal | Regional Agency Group: TBWA\Worldwide; Agency: TBWA\RAAD |
| A Silver Loerie goes to Beatnik and Old Friends Young Talent for Beatnik logo sequence | Agency: Old Friends Young Talent |
| A Silver Loerie goes to Mnet and Wicked Pixels for Channel O Rebrand | Animation Company: Wicked Pixels |
| For Design – Design for Digital | |
| A Bronze Loerie goes to Chicken Licken and Joe Public for The Hungry Poet | Regional Agency Group: Joe Public United; Agency: Joe Public |
| A Bronze Loerie goes to WH Smith and FP7McCann, Dubai for PopUp Books | Agency: FP7McCann, Dubai |
| A Bronze Loerie goes to Rand Merchant Bank and Promise and Fell&Co. for A Story of Courage | Agency: Promise; Account Management: Ashley Du Preez, Nadia de Canha; Agency Art Director: Stephanie Hunter, Amori Gerber; Agency Producer: Ashley Du Preez; Brand Representative: Lucy Lightfoot, M |
| A Bronze Loerie goes to MakeReign and MakeReign for Introducing MakeReign on the global stage | Agency: MakeReign |
| A Silver Loerie goes to Fiftyfifty Lebanon and Impact BBDO for Close The Gap | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| A Silver Loerie goes to Pineapple insurance and MakeReign for Insurance with a snap | Agency: MakeReign |
| For Design – Architecture | |
| A Bronze Loerie goes to Rosemary Hill and ANVL Works for Greenhouse Cafe | Architect: Nico van Loggerenberg |
| For Design – Interior Design & Temporary Structures | |
| A Bronze Loerie goes to Nando’s and Studio Leelynch for Rosettenville, the original home of Nando’s revisioned | Regional Agency Group: Nando’s; Agency: Studio Leelynch |
| For Design – Fabric Design | |
| A Bronze Loerie goes to Lulasclan for African Kingdom Textile Design | Agency: Lulasclan |
| A Campaign Silver goes to Molo Mhlaba Schools and MAL for the MoloMaakMal Campaign | Agency: MAL |
| For Design – General Product Design | |
| A Bronze Loerie goes to Nando’s and Studio Leelynch for Design for the New Normal | Brand Representative: Tracy Lee Lynch; Interior Design Company: Studio Leelynch |
| A Silver Loerie goes to Castle Lite and Rocketfuel for The Crate Converter | Agency: Rocketfuel |
| For Design Mixed-Media Campaign | |
| A Bronze Loerie goes to Redemption Rum and Jane Says Design for African Gold Campaign | Agency: Jane Says Design |
| A Bronze Loerie goes to Hype Magazine & Tears Foundation and TBWA Hunt Lascaris Johannesburg for BLAME NO MORE | Regional Agency Group: TBWA; Agency: TBWA Hunt Lascaris Johannesburg |
| And the Gold Loeries for this category are…. | |
| For Brand Identity & Collateral Design – Logos a Gold Loerie goes to PROOF and King James Group for PROOF | Agency: King James Group |
| For Brand Identity & Collateral Design – Identity Programmes a Gold Loerie goes to Nahana Communications Group and FCB Joburg for Nahana | Regional Agency Group: Nahana Communications Group; Agency: FCB Joburg (Pty) Ltd |
| For Graphic Design – General Design a Gold Loerie goes to Pride of Africa and Joe Public Shift for Pride of Africa | Regional Agency Group: Joe Public United; Agency: Joe Public Shift |
| For Design Mixed-Media Campaign a Gold Loerie goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| For Design Mixed-Media Campaign a Gold Loerie goes to Babyshop and FP7 McCann Dubai for Parenthood: Rephrased | Agency: FP7 McCann Dubai |
| For Design Crafts – Photography | |
| A Craft Certificate goes to Vodacom and Openfield Marketing Johannesburg for Once Upon an African Future | Agency: Openfield Marketing |
| For Design Crafts – Illustration | |
| A Craft Certificate goes to 3 Taverns and Muti for 3 Taverns Lables | Agency: Metaleap |
| For Design Crafts – Typography | |
| A Campaign Craft Certificate goes to Loto Libanais and Impact BBDO for the Dream Number Campaign | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| And the Gold Loeries for this category are…. | |
| For Design Crafts – Writing for Design a Craft Gold goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| For Design Crafts – Typography a Craft Gold goes to Donner Sang Compter and FP7McCann, Dubai for Blood Unity | Regional Agency Group: McCann; Agency: FP7 McCann Dubai, McCann Health Dubai, FP7McCann Beirut |
| Next up, PR and Media Communication category | |
| A Bronze Loerie goes to An Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| A Bronze Loerie goes to Donner Sang Compter and FP7McCann, Dubai for Blood Unity | Regional Agency Group: McCann; Agency: FP7 McCann Dubai, McCann Health Dubai, FP7McCann Beirut |
| A Bronze Loerie goes to LADA and TBWA\RAAD for Thank you Russia | Regional Agency Group: TBWA\Worldwide; Agency: TBWA\RAAD |
| A Bronze Loerie goes to Gillette South Africa and Grey Advertising / WPP Team Liquid for Nozizwe | Regional Agency Group: Grey/WPP; Agency: Grey Advertising |
| A Silver Loerie goes to POWA and Black River FC for RSA | Agency: Black River FC |
| A Silver Loerie goes to Snickers and Impact BBDO Dubai for Hunger Insurance | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| And the Gold Loerie for this category is…. | |
| A Gold Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even Kentucky. | Regional Agency Group: Joe Public United; Agency: Joe Public |
| Next up, Live Communications category | |
| For Live Events | |
| A Silver Loerie goes to LOSEV and Rafineri Reklamcilik for DEAR BROTHER | Agency: Rafineri |
| For Live Activations | |
| A Bronze Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even Kentucky. | Regional Agency Group: Joe Public United; Agency: Joe Public |
| A Silver Loerie goes to Diageo for Guinness Goal Challenge | Regional Agency Group: Carat; Agency: Carat SA, Carat Kenya, Moving Tactics |
| For Live Events – Sponsorship | |
| A Bronze Loerie goes to MTN South Africa and TBWA Hunt Lascaris Johannesburg for The Official MTN Bozza of the Springboks | Regional Agency Group: TBWA; Agency: TBWA Hunt Lascaris Johannesburg |
| And the Gold Loerie for this category is…. | |
| For Live Events a Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales | Regional Agency Group: McCann; Agency: FP7 McCann Dubai |
| Now for Live Crafts | |
| A Campaign Craft Certificate goes to POWA and Black River FC for RSA – POWA | Agency: Black River FC |
DAY 5
| Awards | Credits |
| Next up, the Effective Creativity category in partnership with Sanlam | |
| A Bronze Loerie goes to The Coca Cola Company and FCB Africa for The Phonetic Can | |
| A Silver Loerie goes to Unilever Levant and TBWA\RAAD for OMO Tag | Regional Agency Group: TBWA\Worldwide; Agency: TBWA\RAAD |
| And the Gold Loerie for this category is…. | |
| For Effective Creativity a Gold Loerie goes to UN Women and Impact BBDO Dubai for The Bridal Uniform | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| First up, the Film category | |
| For Film – TV & Cinema Commercials – up to 90s | |
| A Bronze Loerie goes to Etisalat and Impact BBDO for Lucky or Not | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| A Campaign Bronze goes to Etisalat and Impact BBDO for the Switch TV Campaign | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| A Silver Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it – “Lockdown” | Regional Agency Group: Joe Public United; Agency: Joe Public |
| A Silver Loerie goes to Volkswagen and Ogilvy Cape Town for The Chase | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Cape Town |
| A Silver Loerie goes to Sanlam and King James Group for Whole New World | Agency: King James Group |
| For Film – Online Film – above 30s | |
| A Bronze Loerie goes to On and Butterfly Films for SUPERFRAU | Agency: Andy Fackrell, Sydney |
| A Bronze Loerie goes to KFC and Ogilvy Cape Town for Feel the Heat | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Cape Town |
| A Bronze Loerie goes to Brand South Africa and The Odd Number for Fearless Youth | Agency: The Odd Number |
| A Bronze Loerie goes to Savanna and Grey Advertising / WPP Team Liquid for Savanna Jean: Survivor | Regional Agency Group: Grey/WPP; Agency: Grey WPP Team Liquid |
| A Bronze Loerie goes to Standard Bank and Wunderman South Africa for Meet the Prince | Agency: Wunderman Thompson |
| A Bronze Loerie goes to Apsara Pearl Group and Rapp for Shirley & Fatima | Agency: RAPP ME |
| A Bronze Loerie goes to Nike and Futura for Caster Semenya: Birthplace of Dreams | Agency: Futura Joburg |
| A Bronze Loerie goes to Almosafer and FP7 Riyadh, FP7 McCann Dubai, Dejavu for As far as we go | Regional Agency Group: FP7 McCann MENAT; Agency: FP7 Riyadh, FP7 McCann Dubai |
| A Silver Loerie goes to SportsHosts and Intrepid Fox for Let’s Go Together | Agency: Intrepid Fox |
| A Silver Loerie goes to Bose and Wunderman Thompson Dubai for Bose Dear Neighbor | Agency: Wunderman Thompson Dubai |
| A Silver Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it – “Lockdown Edition 1 | Regional Agency Group: Joe Public United; Agency: Joe Public |
| A Silver Loerie goes to | Hype Magazine & Tears Foundation and DARLING FILMS for #Blame No More |
| A Silver Loerie goes to Emirates NBD and Dejavu for Secure Your Account | Regional Agency Group: Publicis Group; Agency: Leo Burnett, Dubai |
| A Silver Loerie goes to Netflix and Science & Sunshine for Suzie, do you copy? | Agency: Science & Sunshine |
| For Film – TV Trailers & Content Promos | |
| A Bronze Loerie goes to Showmax for Project Blue Book | Agency: Showmax |
| For Film – Branded Content Film – Single | |
| A Bronze Loerie goes to Volkswagen and Ogilvy Cape Town for Touareg Sabbatical | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Cape Town |
| A Bronze Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even TV news. | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For Film – Branded Content Film – Series | |
| A Bronze Loerie goes to Joburg Ballet and TBWA Hunt Lascaris Johannesburg for In Rehearsal for Unbound | Regional Agency Group: TBWA; Agency: TBWA Hunt Lascaris Johannesburg |
| For Film – Music Videos | |
| A Bronze Loerie goes to | Toya Delazy and Egg Films for Funani |
| A Bronze Loerie goes to | Patoranking and Patriot Films for Open Fire |
| And the Gold Loeries for this category are…. | |
| For Film – TV & Cinema Commercials – up to 90s a Gold Loerie goes to IKEA and Hanzo Films FZC for IKEA – The Book that Will Change Your Life | Regional Agency Group: Memac Ogilvy; Agency: Memac Ogilvy |
| For Film – TV & Cinema Commercials – up to 90s a Gold Loerie goes to CANSA and HelloFCB+ for Don’t Fear the Finger | Agency: HelloFCB+ |
| For Film – TV & Cinema Commercials – up to 90s a Gold Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For Film – Online Film – above 30s a Gold Loerie goes to Corona and King James Group for Corona Street Surfers Film | Regional Agency Group: King James Group; Agency: King James Group |
| For Film – Online Film – above 30s a Gold Loerie goes to Chicken Licken and Joe Public and Everyone’s talking about it. Even Kentucky. | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For Film – Branded Content Film – Single a Gold Loerie goes to Nedbank and Joe Public for Secrets | Regional Agency Group: Joe Public United; Agency: Joe Public |
| And now for the Film Crafts | |
| For Film Crafts – Direction | |
| A Craft Certificate goes to Emirates NBD and Dejavu for Secure Your Account | Regional Agency Group: Publicis Group; Agency: Leo Burnett, Dubai |
| A Craft Certificate goes to | Hype Magazine & Tears Foundation and DARLING FILMS for #Blame No More |
| A Campaign Craft Certificate goes to City of Cape Town and HelloFCB+ for Boys do what men teach them | Agency: HelloFCB+ |
| For Film Crafts – Cinematography | |
| A Craft Certificate goes to IKEA and Hanzo Films FZC for IKEA – The Book That Will Change Your Life | Regional Agency Group: Memac Ogilvy; Agency: Memac Ogilvy |
| A Craft Certificate goes to | Hyundai and 0307 Films for The First Time |
| A Craft Certificate goes to Consol and Bioscope Films for Perfectly Made For Each Other | Agency: GREY; |
| A Craft Certificate goes to Chicken Licken and They Films & Joe Public for Thato the Time Traveller | Regional Agency Group: Joe Public United; Agency: Joe Public |
| A Craft Certificate goes to | Apsara Pearl and Hanzo Films FZC for Fatima and Shirley |
| For Film Crafts – Writing | |
| A Craft Certificate goes to KFC and Ogilvy Cape Town for Feel the Heat | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Cape Town |
| For Film Crafts – Production Design | |
| A Craft Certificate goes to Chicken Licken and Giant Films for Everybody’s Talking About It | Regional Agency Group: Joe Public United; Agency: Joe Public United (ATL & Digital) |
| A Craft Certificate goes to Etisalat and Impact BBDO for Switch TV, Meltdown | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| A Craft Certificate goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Kings & Queens | Agency: Memac Ogilvy Dubai |
| A Craft Certificate goes to KFC and Ogilvy Johannesburg for KFC Nuggets: Whenever, Wherever. | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Johannesburg |
| For Film Crafts – Animation | |
| A Craft Certificate goes to | Mnet and Wicked Pixels for Channel O Rebrand |
| For Film Crafts – Special Visual Effects | |
| A Craft Certificate goes to | Hyundai and Wicked Pixels for The First Time |
| For Film Crafts – Editing | |
| A Craft Certificate goes to Sanlam Investments and Giant Films for A Whole New World | Agency: King James Group CPT |
| A Craft Certificate goes to MTV Base and Fairchild Creative for Blaze The Trial | Agency: Fairchild Creative |
| For Film Crafts – Original Music & Sound Design | |
| A Craft Certificate goes to KFC and Ogilvy Johannesburg for KFC Nuggets: Whenever, Wherever. | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Johannesburg |
| For Film Crafts – Best Use of Licenced Music | |
| A Craft Certificate goes to Telekom and 0307 Films for Cyber Mobbing | Agency: DDB Hamburg |
| For Film Crafts – Performance | |
| A Craft Certificate goes to BMW Middle East and Serviceplan MEA for BMW Brothers | Agency: Serviceplan Middle East |
| And the Gold Loeries for this category are…. | |
| For Film Crafts – Direction a Craft Gold goes to | Apsara Pearl and Hanzo Films FZC for Fatima and Shirley |
| For Film Crafts – Direction a Craft Gold goes to Chicken Licken and Giant Films for Everybody’s Talking About It | Regional Agency Group: Joe Public United; Agency: Joe Public United (ATL & Digital) |
| For Film Crafts – Cinematography a Craft Gold goes to KFC and Ogilvy Cape Town for Feel the Heat | Regional Agency Group: Ogilvy EMEA; Agency: Ogilvy Cape Town |
| For Film Crafts – Cinematography a Craft Gold goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Kings & Queens | Agency: Memac Ogilvy Dubai |
| For Film Crafts – Production Design a Craft Gold goes to Chicken Licken and They Films & Joe Public for Thato the Time Traveller | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For Film Crafts – Special Visual Effects a Craft Gold goes to Chicken Licken and Sinister Studios & Joe Public for Thato the Time Traveller | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For Film Crafts – Special Visual Effects a Craft Gold goes to Etisalat and Impact BBDO for Freedom Unlimited | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| For Film Crafts – Best Use of Licenced Music a Craft Gold goes to Emirates NBD and Dejavu for Secure Your Account | Regional Agency Group: Publicis Group; Agency: Leo Burnett, Dubai |
| For Film Crafts – Performance a Craft Gold goes to | Apsara Pearl and Hanzo Films FZE for Fatima and Shirley |
| For Film Crafts – Performance a Craft Gold goes to | Hype Magazine & Tears Foundation and DARLING FILMS (PTY) LTD for #Blame No More |
| Next up, The 2020 Hall of Fame inductee | |
| The Loeries Hall of Fame was introduced in 2007 to recognise a lifetime of achievement and support of the creative industry, this years inductee to the prestigious hall of fame is ………….. | Boniswa Pezisa, Group Chief Executive at Net#work BBDO |
| And the Grand Prix for 2020 goes to… | |
| For Out of Home – Ambient a Grand Prix goes to First For Women and FoxP2 Advertising for the 16 Days Of Light Campaign | Regional Agency Group: Dentsu Aegis Network; Agency: Fox P2 |
| For Print Crafts – Art direction a Grand Prix goes to Novomed Allergy Clinic and Impact BBDO for Hidden Allergy Campaign | Regional Agency Group: Impact BBDO; Agency: Impact BBDO Dubai |
| For SA Non-English Radio Station Commercials a Grand Prix goes to BBC Studios and The Odd Number for Kasi Sensei Campaign | Agency: The Odd Number |
| For Film – Branded Content Film – Single a Grand Prix goes to Nedbank and Joe Public for Secrets | Regional Agency Group: Joe Public United; Agency: Joe Public |
| For Integrated Campaign a Grand Prix goes to Mastercard and FP7McCann for Astronomical Sales | Regional Agency Group: McCann; Agency: FP7 McCann Dubai |
| Brand of the Year | Chicken Licken |
| And now the Agency of the year for 2020 is… | Joe Public United |
| And finally the Regional Agency Group for 2020 is… | Joe Public United |
