Location Bank is shining a light on inaccurate data in an innovative street pole campaign in Johannesburg. How many times have you typed in an address into your navigation system only to be taken somewhere completely off the beaten track, or worse, for it not to have shown up?
This would probably be the case if you need directions to Saxon Road in Johannesburg North. Why? Because it’s spelt incorrectly on the street pole.
To highlight the importance of accurate location data for businesses, Location Bank recently erected a cheeky street name structure ad (SSN board) above the misspelt road name, emphasising the potential issues associated with location inaccuracies, especially if you’re a business.
The guerrilla marketing tactic provides a real-world sample of how misspelt words (inaccurate business data) more often than not, lead to missed opportunities.
Similarly, the ad serves as a tangible example of Location Bank’s service offerings, raising questions in the minds of potential customers around their own businesses data.
What does inaccurate business data mean for businesses though? Accurate data or ‘clean data’ as Location Bank refers to it as, is composed of accuracy, consistency, completeness, and reliability. If your business’s location data isn’t up to date or found to be inaccurate, inconsistent, incomplete, or unreliable, it could be the root source of operational issues.
Packages or mail won’t be received, resulting in lost sales opportunities or even legal implications. Invoicing and billing issues are also likely to arise.
This guerrilla marketing technique shows why simple, quick-witted marketing is always the most effective.
LOCATION BANK
www.locationbank.co.za
