Living & Loving Introduces Online Video Series

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Living & Loving Introduces Online Video Series

Caxton Magazine’s Living & Loving brand has expanded its consumer touchpoints to include a new online video series aimed at moms and moms-to-be.

Living & Loving editor Sonya Naude said, ‘Following a five-episode trial series at the end of last year, we’re thrilled to announce that we have secured a ten episode series that will run from the 6 March to the 15 May with brand Epi-Max having full exclusivity for these ten episodes.’

‘The original five-episode series featured the Epi-Max brand and was produced by Life in a Bulb productions. The series featured popular Mommy blogger Melissa Swart and we were honestly blown away by the results. Our ‘getting your body back after baby’ had a reach of over 19,000 people and over 3500 engagements. It’s a topic that clearly resonated with our audience,’ said Naude.

This past series, entitled ‘1,2,3 with Melissa Swart’, focused on motherhood and how to cope with all its realities. Topics included getting your body back after a baby, post-natal depression and ‘suicide hour’, a term used in parenting circles for that time of day when all hell breaks loose.

‘Apart from being wholly engaging with a personality that moms can identify with, viewers had the opportunity to win a hamper of Epi-max products each week by posting the answer to a question posed by Swart at the end of each video on the Living & Loving Facebook page,’ explained Naude. ‘In the new series, Epi-Max will be giving away more product hampers and a R10,000 cash prize to one viewer at the end of the series. We would encourage brands that wish to make an impact with our audience of young moms and moms-to-be to get in touch with us and ensure that their brand is seen on our new platform.’

CAXTON MAGAZINES  www.caxtonmags.co.za