M&C Saatchi’s sports and entertainment company, Levergy, has appointed Ray Langa as the new managing director. Langa’s transition to MD signals an injection of youth and new thinking into the senior leadership team at Levergy.
Langa will assume control of all day-to-day management of the business, with co-founder and CEO Clint Paterson’s mandate shifting heavily towards strategic growth in line with the M&C Saatchi Sport and Entertainment group strategy.
Having been inside the business for two years leading the Nedbank account, Langa is now charged with building on the notable success of the three-time South African sport agency of the year. Prior to his time at Levergy, Langa held various roles within the experiential and entertainment sector responsible for a host of blue-chip accounts.
‘I’m humbled and excited by the opportunity. I am joining an exceptionally strong leadership group that drives a remarkable culture inside the agency. To be given the chance to lead the ‘Levergists’ into the future alongside the other partners is a challenge I’m relishing. Our sector has never faced more uncertainty, but it brings about massive potential to evolve and take quantum leaps forward for our industry. I have no doubt that we’ve got exactly the right mix of people and partners to make sure we maintain our position as market leaders in sport and entertainment,’ said Langa.
M&C Saatchi Group South Africa CEO, Mike Abel, said, ‘Langa’s appointment to managing director follows his incredible performance and delivery as an invaluable part of the Levergy executive team. With his unique problem-solving ability proven throughout the pandemic, always finding imaginative solutions, his clear leadership skills and effortless charm, I have no doubt he will be supremely successful in this important new role.’
