LePub Johannesburg has strengthened its strategic leadership with the appointment of Kurt Jossie. Jossie brings a wealth of strategic experience, having shaped brand narratives for some of the country’s most iconic names. His appointment marks a pivotal step in LePub’s evolution – deepening its strategic capabilities and sharpening the role of data and cultural intelligence in the creative process.
‘Strategy’s role in marketing is to identify opportunity, whether short-term, long-term, or both. Whether for imaginative creative genius, practical commercial success, or both. To do that, I ask a lot of questions. Some may sound naïve, some off-topic, some even a little judgmental. But every one of them is aimed at understanding the challenge better, so we can unlock the biggest possible win. Nothing more, nothing less,’ said Jossie.
‘Jossie brings a rare blend of analytical sharpness and creative empathy,’ said Greg Pfuhl, Managing Director at LePub Johannesburg. ‘His ability to decode cultural signals and turn them into actionable strategy will be key as we continue to build ideas that live in culture and move markets.’
‘At LePub, we believe creativity is most powerful when it’s rooted in truth,’ added Graeme Jenner, Executive Creative Director. ‘Our work thrives at the intersection of data and emotion, and Jossie’s leadership will help us push that even further.’
LEPUB
https://www.le.pub/
