Melanie Campbell, Group MD, RAPT Creative, will speak about leadership principles that modern marketers need to future-proof themselves and their teams at the free Modern Marketing Power Hour, taking place at the Modern Marketing Expo at Gallagher Convention Centre.
Campbell will take a deep dive into the marketer’s evolving role in shaping not just comms but company strategy, innovation, and culture. Looking at marketing as a leadership function: the CMO reimagined. Book your free seat here for Campbell’s presentation on 9 September at 12:30-13:30.
You can also book your free seat to these presentations from industry experts:
Jonty Fisher, Chief Strategy and Integration Officer, Publicis Groupe Africa
Topic: Influence Or Illusion? Cracking The Code Of Effective Creator Partnerships
Unpacking the latest research and practical insights on driving real impact with influencers — what works, what to watch out for, and how to keep your brand’s story intact.
Date: 10 September. Book your seat here.
Graeme Stiles, Founder and CEO, Algorithm Agency
Topic: Why Your Performance Marketing Isn’t Performing: From Data Chaos to Growth Clarity
Today’s CMOs are under relentless pressure to prove performance, but despite sophisticated tools and growing media budgets, many brands still struggle to generate predictable, profitable growth. Why? This session goes beyond the usual platform tactics to expose the real reasons your performance marketing efforts may be stalling. Learn how your data layer, when unified and structured correctly, becomes the single most powerful growth lever in your performance marketing arsenal.
Date: 11 September. Book your seat here.
In addition to seeing these speakers, you can also attend the Modern Marketing Expo, which will be a showcase for the latest branding, marketing, graphics, signage, promotional products, commercial print, digital printing, T-shirt printing, vehicle graphics, digital packaging and other solutions.
MODERN MARKETING EXPO
+27 11 568 1894
https://modernmarketingexpo.co.za
