Lamar Advertising Company partnered with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media to launch a DOOH campaign for the Los Angeles International Airport.
The billboards use dynamic data from real-time flights and will display the content as passengers leave the airport.
Ian Dallimore, director of digital innovation and sales strategy for Lamar Advertising said, ’In leveraging real-time data that will inform the creative seen on the billboards, we will be able to engage specific passengers as they depart LAX in a highly effective and memorable way. We are excited about the opportunity to work in conjunction with Delta, Equinox and our agency partners to bring a truly dynamic out-of-home campaign to life.’
