Kwambele Social Marketing hosted an event to celebrate their fifth anniversary, which was amalgamated with a panellist discussion on 3 October 2019 at Liliesleaf.
During this event, the talking points were around promoting social marketing for good, what it means and how corporates and society can come together to effect change and make social causes more meaningful and most importantly, impactful.
Panellists included Owen Manda, Director of Public Affairs at Ipsos South Africa; Themba Rumbu, an online social activist and aspiring social entrepreneur and Kwambele’s CEO Tshidi Modikoane Mbele.
Modikoane Mbele opened up the discussion with her gripping presentation on how the spirit of coming together as nation is evident when it comes to sporting events and yet that same spirit lacks much conviction when it comes to social impact. Although there are examples of this spirit in smaller pockets socially, led by unapologetic youth who want to see change and social justice i.e. the #FeesMustFall movement and the Rhodes #RUreferencelist.
Manda gave insight into how corporates should meaningfully invest in social programmes rather than just making it a box ticking exercise for governance and Rumbu spoke to the importance of driving socially fuelled conversations online with the purpose of drawing insight on how to effect change on the ground.
‘It is clear that the time is now; the climate is right for us to create massive change within our companies, communities and the country at large,’ said Modikoane Mbele.