King Price has launched its new campaign called ‘Make insurance great again’. The first element, a tongue-in-cheek radio ad that dropped on 15 September, promised to ‘build a wall around high premiums’ and ‘grab poor service by the policy.’ It’s irreverent and playful.
‘We’re all about disrupting the insurance market and shaking things up, because why not? South African humour and our people’s passion are at the heart of what we do. Our new campaign follows in those footsteps: A little cheek, a lot of passion,’ said De Wet van Deventer, head of marketing at King Price.
‘In commercial insurance especially, the human touch has disappeared. Too often, clients end up dealing with bots instead of real people,’ said CEO Justinus van der Westhuyzen. ‘We believe in putting relationships back at the heart of insurance. That’s how we’ll make insurance truly great again.’
‘Make insurance great again’ is fun. It’s fearless. And yes, it’s a little outrageous. But then again, that’s how King Price has made its mark. No fake news (or fake tan). Just lekker insurance. Just unapologetically South African.
KING PRICE
https://insurance.kingprice.co.za/
