The King James Group has launched KingJames34° in Kenya – a partnership between the South African independent agency and the local arm of recent acquisition, 34°.
‘This announcement really marks the introduction of King James Group Africa. We’ve always wanted to expand into other parts of the continent but wanted to make sure we did it in a way that was true to King James – through local partnerships that bring local talent and expertise. Kenya was always our dream so this is the exciting culmination of a long-held ambition for the group,’ said James Barty, co-founder and CEO, the King James Group.
Following the growth of many corporate clients across the continent over the last few years, the new agency has a committed intent to match this expansion in the creative space. The agency will provide clients with the best-in-breed suite of services for which the King James Group is best known.
For Alistair King, co-founder and CCO of the King James Group, it’s all about the creative opportunity. ‘Having been involved in the creative community across the continent for many years, being able to play an active part in creating, and driving creative talent and excellence is extremely exciting for us. There are just so many opportunities for creativity to move the needle on growth for Africa.’
KingJames34° will become the group’s third office, with other offices located in Cape Town and Johannesburg. It is the start of a future-focused journey for King James Group Africa, which aims to drive creative excellence across the continent through its independent agency network approach.