Driving the move for specialist design firm Joe Public Shift to SHIFT is a transformation of its offering from brand design to the design of cohesive experiences for businesses, including the design of impactful products, services and environments.
This evolution in SHIFT’s offering is in response to its clients’ needs and demands for a holistic design partner to work alongside them to solve business problems, utilising design thinking.
In alignment with the business’ long-term focus of creating transformative impact that serves the sustained growth of clients, SHIFT uses its proprietary Growth Compass methodology to deliver coherent, growth-centered business experiences. Developed in 2018, Growth Compass is SHIFT’s tool for defining business direction across all experience points. Through a co-creative process, the tool unearths a business’ underlying belief and uses this to inform its direction and execution.
According to Terri-Leigh Cassel, SHIFT’s Managing Director, ‘Global research has consistently shown that clarity of direction, which in turn drives cohesive delivery, has a definite impact on business growth. SHIFT partners with businesses to articulate direction and design holistic business experiences across a multitude of experience points to maximise impact and growth. These experiences are developed through a strategic design thinking process.’
Simone Rossum, SHIFT’s Executive Creative Director said, ‘Design thinking is a human-centric approach to solving business problems that focuses on intimately understanding the user experience at every point. Through this exploratory and iterative process, SHIFT is able to develop the most impactful and growth-centered design solutions for our clients.’
SHIFT’s Strategy Director, Mike dos Santos, elaborated, ‘Growth Compass considers the full picture – people, offerings, systems, processes, brand and communication – to ensure impactful delivery on a business’ long-term ambitions. Ultimately, we seek to help our clients solve deep business problems and set them up for sustainable growth in the most relevant and user-centric manner.’
SHIFT has over a decade of experience across Africa, Europe and the Americas, and its clients have included ABInBev, Anglo American, Barloworld, Chicken Licken, Engen, Exxaro, MFS Africa, Mukuru, Nedbank, Netflix and SA Tourism. SHIFT has recently relocated to new offices in Bryanston, Johannesburg.
SHIFT
http://www.shift.za.com/
