Jockey® South Africa’s new ‘Take One For The Team’ campaign is a tribute to rugby excellence. The campaign is a tribute to the national team and echoes the national team’s hopes of capturing a fourth title, while also providing supporters of some other countries the opportunity to support their teams too.
Bruce McMurray, General Manager of Jockey® South Africa, explained, ‘Our campaign speaks to our nation’s historic feats, which resonate both locally and on a global stage. As proud South Africans, we stand shoulder to shoulder with our team and aim to celebrate their legacy with our new limited-edition and specially curated world cup product range. While we fly the flag high for our national team as the look to defend their championship title we also celebrate the melting pot that is South Africa, which is rich in history and global heritage. We’ve created a campaign inclusive of world rugby to capture the essence and camaraderie of the sport but with a distinctly South African flavour.’
The campaign’s vibrant visuals transport you to the stadium, immersing you in the fan experience. The ‘cheeky’ signature image used on billboards showcases a row of men interlinked in a team line-up pose and facing away from the camera wearing only colourful team-inspired Jockey® trunks.
The term, ‘Take one for the Team’, is a play on words encouraging consumers to purchase a pair of trunks or bra tops in the colours of their favourite team. They’ve also introduced a competition to accompany the campaign.
‘Although we are a global brand, we are proudly South African too! The memory of Nelson Mandela uniting the nation in 1995 when the rugby team secured their inaugural world cup victory, stands as a significant milestone and a testament to the impact that sport plays in our lives as a proud sporting nation. Our passion for sport is in our blood, woven into our identity, and supporting our national team is second nature. On behalf of Jockey® South Africa, we extend our best wishes and luck to our national heroes as they prepare to take the field in the hopes of keeping the cup on South African soil,’ remarked McMurray.
JOCKEY SOUTH AFRICA
www.jockey.co.za
