Village Roadshow and OMD employed JCDecaux’s Innovate panels in Melbourne’s Southern Cross Station and on Sydney’s George Street using touch-activated LCD screens to promote the launch of biggest shark flick of the year ‘The Meg’.
The custom JCDecaux panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen, creating a dramatic faux shattered glass effect and gave passers-by an equally dramatic shock.
JCDECAUX www.jcdecaux.com
