Irvine Partners will now lead Capitec’s strategic communications and campaign efforts in South Africa. Following a competitive pitching process, this appointment will see the agency play a pivotal role in shaping and delivering Capitec’s brand narrative across key consumer touchpoints.
Reflecting a shared commitment to insight-led, culturally grounded work, Irvine Partners will support Capitec in delivering integrated communications that connect with South Africans and support its continued evolution as a trusted and people-first brand.
‘This partnership brings the right mix of strategic focus, creative energy, and mutual trust,’ said Rachel Irvine, CEO of Irvine Partners. ‘It’s the kind of collaboration that allows good work to move at pace, with purpose and clarity. We are excited to deliver work that resonates with South Africans and supports Capitec’s mission to make a meaningful difference.’
Capitec’s Head of Brand and Communications, Asha Patel, said, ‘Irvine Partners brought sharp thinking, strong data-led insight, and a clear understanding of what our clients care about. Their fresh thinking and deep local perspectives made them the right partner for us.’
Capitec joins Irvine Partners’ growing portfolio, with the agency continuing to build on its track record of bold, insight-driven communications across the continent.
IRVINE PARTNERS
www.irvinepartners.co.za
