Irvine Partners announced the opening of its second European office in Stuttgart, Germany. Irvine Partners has grown its pan-African network, with wholly owned offices in Kenya, Ghana and Nigeria. In late 2020, the agency expanded its international reach with the opening of its London office, which is now the group’s headquarters.
The European expansion coincides with the launch of a dedicated travel and tourism division within the agency. The decision to launch the German office alongside a dedicated travel and tourism division is a natural evolution for Irvine Partners.
‘Germany and the UK are two of the biggest source markets for tourism into Africa,’ said Rachel Irvine, CEO and founder of Irvine Partners. ‘Given our deep understanding of the continent, its cultures and its people, Irvine Partners is perfectly positioned to showcase the best of African hospitality, lifestyle and tourism products to these key markets.’
Leading the Irvine Partners team in Germany will be Monika Scheel-Kassai, a seasoned communications professional with over a decade of experience in the German media and PR sectors.
‘Driving Irvine Partners’ expansion into Germany is a career highlight and a challenge I can’t wait to take up,’ said Scheel-Kassai. ‘Africa is a continent with a rich tapestry of cultures, stunning landscapes and unforgettable experiences. I am excited to leverage Irvine Partners’ vast African expertise and creative storytelling to showcase some of the continent’s best hotels, lodges, vineyards and attractions to the German media and public.’
Irvine Partners Germany has already secured partnerships with several key travel and tourism clients, including the iconic Kruger Gate Hotel, situated minutes from South Africa’s world-renowned Kruger National Park.
‘Irvine Partners has been our long-standing communications partner across Africa and the United Kingdom for many years,’ said Anton Gillis, CEO of Kruger Gate Hotel. ‘It naturally made perfect sense to appoint them as our partner for the German market. As a client, I value having one team that understands my business from the ground up. The economies of scale this offers and the unparalleled reach this team brings to the table are invaluable to a business like mine.’
This expansion into Germany will be undertaken as a joint venture with established German communications, influencer, and social media agency, thepublic. Both Irvine Partners and thepublic are members of PRWA, the global network for independent agencies.
‘Thepublic has been on the ground for more than 19 years and knows the local market inside out,’ Irvine said of the decision to launch as a joint venture, ‘This means we can offer our clients exceptional value and market insight from day one, leveraging thepublic’s established relationships and expertise, combined with Irvine Partners’ Africa-specific specialist insights.’
Christian Josephi, CEO of thepublic, echoed these sentiments, ‘We are delighted to be going into partnership with Irvine Partners,’ he said. ‘Our values are aligned, and the potential for Irvine Partners to introduce German clients to the African media landscape is equally compelling. Together, we can create truly unique and impactful campaigns that bridge the gap between Africa and Europe.’
IRVINE PARTNERS
www.irvinepartners.co.za
