Cheapflights has appointed Irvine Partners as their South African PR agency. Irvine Partners will be responsible for reintroducing Cheapflights into the market as the travel industry recovers from the devastating impacts of Covid-19, and make the public aware of the various offerings available on the popular travel platform.
Cheapflights is able to deliver relevant commentary on the state of travel, insights on current travel trends and popular destinations among South Africans. This will be particularly helpful as local media navigate consumer trends and the anticipated increase in travel demand as the world reopens.
‘As travel starts to come back, we see a great potential for Cheapflights in the South African market. We are excited to team up with Irvine Partners to help educate the media and travellers on our unique brand proposition and product offerings that help consumers find great travel deals for their next domestic or international adventure,’ commented Laure Bornet, VP and GM EMEA for Kayak, which manages Cheapflights.
‘The last year has been incredibly challenging for the travel and tourism industry. We believe there is an opportunity to revive the urge to travel, and grow awareness around Cheapflights and how their products can help South African travellers find great travel deals. We are excited to partner with Cheapflights to achieve that,’ said Irvine Partners CEO, Rachel Irvine.