IPG Health, a global healthcare marketing communications network, has established an exclusive affiliation with FINE, a healthcare communications consultancy in Sub-Saharan Africa. This affiliation agreement is a continuation of IPG Health’s commitment to delivering the best talent, capabilities, and expertise to provide the right, bespoke solutions for its clients in every global market.
The alliance combines IPG Health’s deep expertise, specialised capabilities, and global scale with FINE’S extensive experience across the healthcare value chain working with corporate, government, and not-for-profit clients in sub-Saharan Africa and beyond.
With over 25 years’ experience in creating behaviour change and healthcare communication strategies, FINE has expertise in translating global strategies into the African context and expanding African learnings across the globe.
‘This strategic affiliation is yet another demonstration of our commitment to doing what’s right for our clients, their brands, and our people,’ said Dana Maiman, CEO of IPG Health. ‘As a bellwether for global health trends, South Africa and sub-Saharan Africa are vitally important markets for our clients, and our own business. Aligning IPG Health’s renowned creativity and capabilities with FINE’s deep knowledge of the region positions us, and our clients, to deliver innovative solutions that accelerate value, impact, and progress in the global health arena.’
‘It’s our belief that healthcare communication is not only a specialised skill but it’s also one of the key levers for a healthier continent, healthier economics, and healthy, happy people. IPG Health has recognised our commitment to, and passion for, this belief. We now have access to the best creative minds in the world to co-create projects that bring health information and education to sub-Saharan Africa,’ said FINE’s founder and CEO, Mandi Fine.
IPG HEALTH
www.ipghealth.com
