Integrated Rapid Transport (IRT) Media, part of the Provantage group of companies, maintains its outdoor and Out of Home (OOH) media footprint in the City of Cape Town, having being awarded the exclusive advertising and media rights for the City of Cape Town’s MyCiTi Bus Rapid Transit (BRT) service for the 11th consecutive year.
Launched in 2010 and expanded in 2018, the ever-growing MyCiTi Bus service was recently allocated R5.2-billion for an expansion project, Phase 2A. Phase 2A, planned to roll out over the next three years, is the largest ever public transport infrastructure project in the Western Cape, and MyCiTi is the primary focus of Cape Town’s new public transport plan.
Once Phase 2A is complete, MyCiTi will service Mitchell’s Plain, Lentegeur, Khayelitsha, Nolungile, Gugulethu, Crossroads, Manenberg, Hanover Park, Philippi, Nyanga, Ottery, Strandfontein, Claremont, Wynberg, Constantia and Hout Bay. The buses will cover nine main routes, 12 direct routes (also called feeder routes) and service over 350 stations and stops along the way.
For over a decade, working alongside MyCiTi and the City of Cape Town, Provantage and IRT Media have, in turn, continuously expanded their service offering to advertisers seeking to engage and communicate with targeted audiences within the city. With a reach of approximately 8 million (Source: Lightstone 2022), the award secures rights across the MyCiTi media infrastructure. This comprehensive package includes municipal and MyCiTi bus shelters, bus exteriors and interiors, and bus stations.
Shamy Naidu, Director of IRT Media, emphasised the value of the MyCiTi network for outdoor advertising. ‘The network offers highly impactful, visible and geographically targeted sites that provide exceptional visibility for brands looking to stand out in the city.’
‘It is an honour to have been re-awarded the MyCiTi media rights, a testament to our abilities within and understanding of the out of home media and transit environment. We will continue to provide advertisers with the most innovative and impactful outdoor advertising opportunities Cape Town has to offer. We look forward to maintaining and building on our successful partnership with the City of Cape Town and serving the community and advertisers during our tenure.’
Offering high impact and frequency alongside exceptional uncluttered visibility, bus shelter and bus advertising deliver a combined reach of over 3.5 million Capetonians weekly, approximately 80% of whom influence household purchasing decisions. MyCiTi advertising extends not only to bus commuters but also people who travel by other means.
PROVANTAGE
https://provantage.co.za/
