New Managing Director of Incubeta Africa, Jaco Lintvelt, brings extensive industry insight and experience to the Incubeta team. He spent almost three years at Google as a Senior Sales Consultant in Financial Services, where he cultivated strong relationships with key stakeholders in the Large Customer Sales (LCS) client base.
Prior to this, he held roles at Dentsu SSA for six years, serving as the Managing Director for Dentsu Data Labs Sub Saharan Africa and as Managing Director of iProspect. No stranger to Incubeta, Lintvelt also worked at DQ&A (now part of Incubeta) from 2012 to 2014 as Head of Digital Sales.
‘It’s an honour to rejoin Incubeta, a team consistently recognised by the industry for both its innovation and ability to impact its clients’ performance. Incubeta’s growth has mirrored my own passion: partnering with clients to ignite their success. Today’s market demands a potent blend of strategic brilliance with media and data as well as flawless execution – a balance Incubeta consistently achieves and what I will be working with the team to build on in the coming months and years,’ Lintvelt said.
The appointment has received resounding support from the entire Incubeta team with Sally Laycock, CEO of Incubeta EMEA, saying: ‘We are delighted to have someone of Lintvelt’s calibre join our team. We have no doubt that his rich industry insight will benefit our African clients and his previous leadership experience perfectly positions him to nurture and grow a vibrant and talented group of industry specialists at our African operations. We are looking forward to working with Lintvelt as part of our global leadership team.’
Lintvelt believes the South Africa’s marketing industry still faces the challenge of a siloed landscape, with brand and performance operating in separate worlds.
‘Businesses need to understand how these forces work together to build value. Companies that master the synergy between brand storytelling and performance-driven results will outpace the competition. This requires exceptional marketing, a rock-solid media strategy, relevant creative and future-proof data and measurement that delivers clear ROI insights to the C-suite,’ he said.
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