With marketing being a key driver of creating demand for products, it is essential to bring suppliers on board to ensure they can fulfil product orders in a timely manner to meet increasing demand. To do this, it’s vital that marketing and supply chain operate in tandem, and that there are no silos, while also making certain that all practices are above reproach when it comes to environmental, social and governance issues.
This year’s IMM Institute Conference, set to take place on 17 October 2024 at the IMM Graduate School Campus in Parktown, will cover all these issues, providing concrete examples of how other companies have implemented such strategies, as well as provide networking opportunities. Modern Marketing is a proud media partner of the event.
All marketing and supply chain professionals will benefit from the conference, with the theme of ‘Fusion of Functions’, which will cover various aspects of how the various marketing functions can integrate with each aspect of the supply chain to benefit all stakeholders.
‘Partnering for people, prosperity and the planet means going above and beyond traditional marketing and ensuring that a brand is authentic in the digital world, as well as being in tune with people and their needs and wants,’ said Irene Gregory, CEO of the IMM Institute. ‘If a brand were to be a person, we would say that it needs to be able to read the room.’
Gregory added, ‘In a changing environment, it is important to ensure that brands evolve for a modern audience, and this includes meeting the demands of consumers where they are, as well as ensuring that a brand shows up as being unimpeachable when it comes to the circular economy.’
This, she said, is why the IMM is also casting a wide net for speakers to join panel discussions at the conference. ‘We believe in not just giving a voice to the brightest, most creative, minds, but also having a diversity of views, which aids the industry in moving forward,’ said Gregory.
Marketing and supply chain professionals who are at the top of their game in various areas such as those who have dedicated their lives to the industry, those who have displayed thought leadership and commitment to their industry, those who are emerging in their field, and those who are studying, will be honoured at the IMM Excellence Awards dinner following the conference in the evening of 17 October. ‘We recognise that there are outstanding people in this industry who commit to its growth and innovation, and there needs to be recognition of their achievements,’ said Gregory.
Registration details, information and updates are available on the event website.
IMM INSTITUTE CONFERENCE
https://imminstitute.co.za/
