AI is a hot topic and impacts every aspect of our daily lives. The Institute of Marketing Management (IMM) Graduate School of Marketing is hosting their annual conference looking at AI, augmented and virtually reality and the impact it has on consumers. Modern Marketing is a proud media partner.
Classic marketing strategies are no longer enough to move businesses forward. Today’s marketers must hone their technology skills to drive their own competitiveness and that of their clients. To this end, the IMM Conference will venture into the realm of AI and explore its potential in marketing. Irene Gregory, CEO at the IMM said, ‘The evolving landscape of influencer marketing will be explored, and its impact redefined. In addition, delegates will learn how to navigate the intricacies of user-generated content, striking a balance between its vibrant energy and potential risks.’
‘Attendees will get to explore captivating narratives and innovative strategies at the conference,’ Gregory said. ‘This event offers a unique opportunity to delve into the art of creating compelling brand stories, to uncover global trends in marketing, and to understand the significance of partnerships in building a stronger South African brand.’
The 2023 IMM Conference takes place in Johannesburg at the IMM Graduate School of Business on 8 and 9 November 2023. This year’s conference with the theme ‘Global Thoughts, Local Leaders’ is aimed at all levels of marketing professionals. Everyone from vice presidents of marketing, chief marketing officers and marketing directors to brand managers, advertising agencies, social media marketing specialists and marketing consultants are urged to attend. Book here.
The outstanding achievements of South African marketers will also be celebrated and recognised at the event. Through the Marketing Excellence Awards, the IMM seeks to recognise contributions to the industry by bold brands and marketers who display thought leadership and commitment to excellence in the art of marketing. A committee of South Africa’s top business and marketing executives, as well as marketing education specialists, will identify individuals, brands and businesses that will be honoured at the Marketing Excellence Awards gala dinner on the evening of 8 November 2023.
IMM CONFERENCE
https://imminstitute.co.za/
