Ignis Labs, the technology division of South African media and innovation group Glynt, has announced the relaunch of its consumer loyalty platform under a new name. StoreMyCards is now (my)cards, an app to help South Africans get the full value from all their retail loyalty programmes.
Since Glynt acquired the app towards the end of 2025, the platform has evolved beyond simple card storage toward an easy, consumer-centred loyalty experience. With many consumers belonging to multiple loyalty programmes, cards can get lost, and rewards go unredeemed. (my)cards brings everything together in one seamless app, making it easier to access and benefit from the rewards on offer.
‘StoreMyCards reflected what the product did,’ said Byron Rode, co-founder and CEO of Ignis Labs. ‘It was a functional ‘storage’ space. (my)cards reflects a more personal relationship with loyalty, one that goes beyond storage to helping consumers manage and unlock value.’
There is also a next phase on the horizon, called (my)loyalty, which will bring together rewards, offers and benefits in a more seamless and accessible way, with a waitlist now open. ‘The goal is simple,’ said Rode. ‘To move from ‘never forget your card’ to ‘never miss your value’.’
The rebrand reflects a shift in the market, with loyalty moving away from fragmented, brand-specific programmes toward more integrated ecosystems. At the same time, brands are looking for a fuller picture of shopping trends and consumer behaviour, to help them engage customers in a more tailored way.
‘(my)cards introduces a more connected, user-driven environment that allows for a wider view of how consumers engage across multiple programmes. This creates the opportunity for more relevant, data-led engagement, moving beyond static rewards toward more dynamic and personalised interactions,’ said Rode.
GLYNT GROUP
https://glyntgroup.co.za/
