IAB SA has partnered with the Marketing Association of South Africa to endorse the Nedbank IMC Conference 2020. The conference, set to take place on 19 March 2020, is themed ‘Marketing Works. Work It!’ It will explore why marketing is last on the agenda of every conference call and the first to have to tighten its belt when it comes to budget cuts.
IAB SA’s CEO, Paula Hulley said, ‘The IAB SA is thrilled to endorse the Nedbank IMC. With our 2020 objective to empower the media and marketing industry to thrive in a digital economy through increased collaboration and partnership, we have partnered with the Marketing Association of South Africa to endorse the Nedbank IMC and to host our 12th Annual Bookmark Awards that evening at the same venue.’
The Nedbank IMC Conference agenda: