IAB Announces 2019 Bookmark Awards Finalists

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IAB Announces 2019 Bookmark Awards Finalists

The 11th Annual Bookmark Awards will be held at The Forum in Bryanston on 28 March 2019 in partnership with Vicinity-Media. 68 judges across 76 categories reviewed and judged over 750 Bookmark Award entries these past few weeks, with the anticipated shortlist being announced.

Jerry Mpufane, 2019 IAB Bookmark Awards Jury President said, ‘We are thrilled with the list of finalists. Each one sets a precedent for excellent work in their category and represents the exciting, diverse range of talent in the South African digital industry.’

The 2019 IAB Bookmark Awards honours students, individuals, agencies, publishers and brands that have produced creative and innovative work that delivers on their set business objectives. The final round of judging takes place on-site in Johannesburg and Cape Town from 8-9 March 2019 and the winners will be announced at the 11th Annual Bookmark Awards on 28 March 2019.

Molefi Thulo, Jury Chair of the Marketers Panel said, ‘I was struck by the depth of insights that went into creating some of the work, and also by how digital platforms are being used to create meaningful connections between brands and their consumers.’

The Marketing Panel received a record number of entries this year with the final list trending in the following categories: Branded Content, Craft Excellence in Online Video Production, Social Media Campaigns and Social Media Innovation. Mobile features across the board, and specialists’ entries for Channel Innovation, Internet of Things, Artificial Intelligence and Paid Search Marketing are strong, but Social and Video are the more dominant categories in the 2019 Bookmark Awards finalist list.

New publisher categories for the 2019 IAB Bookmark Awards includes, but are not limited to: Data Stories, Online News Videos and Social Media News Coverage feature, but in the finals, Craft News, Feature Writing and News Innovation dominate. The judges are also excited to see who wins the new Special Honours category: IAB Bookmark Awards Best Online Journalist on the 28th of March.

Izak Minnaar, Jury Chair of the publishers panel commented, ‘Digital publishing is moving through a period in which the very integrity of the medium is being challenged. This year’s publishing entries reflect this landscape and provide innovative strategies to thriving in today’s digital world.’

‘It is exciting to see the wide mix of brands, agencies, publishers, consultancies, and specialists in our finalist list this year and this excludes the Special Honours entries that are judged in Round 2. We attribute this to both the hard work across the industry to create and share their business case studies, as well as the diversity of our judging panels in 2019. The final round of judging will be hard work, but with strong results to set the bar for digital excellence that drives business results in South Africa, and beyond,’ said Paula Hulley IAB CEO.

Audrey Naidoo, Head of Digital for Absa and a member of the Builders panel added, ‘Digital businesses in South Africa are becoming adept at using technical excellence to create user experiences that drive results.’

2019 Finalists

BRAND

PRODUCT

TITLE

ENTRY AGENCY

   Artificial

Intelligence

Red Bull Studios

Red Bull Studios Algorhythm

Publicis Machine

Debonairs Pizza

On The Double

Christopher enhances social sentiment

The MediaShop

        Bots, Messaging & Dark Social

MARS Africa

Royco

Royco Rewards

Mobitainment, ARC South Africa, Asakhane

Sanlam

Sanlam My Choice Funeral Plan

Lives of Grace

King James Group

MultiChoice

DStv

DStv #Fanalysis Chat Group

Ogilvy 

Standard Bank 

Standard Bank SE Banking 

My Fearless Next 

VML South Africa (Pty) Ltd

The Coca-Cola Company

Coca-Cola

Coca-Cola FIFA World Cup Soccer Bot

Cerebra (WundermanSA)

Debonairs Pizza

On The Double

Christopher enhances social sentiment

The MediaShop

                                              Brand, Commercial & Retail Websites

Sanlam

Sanlam Financial Products

Conversations with Yourself

King James Group

Tiger Brands

Doom

Make Them Stop

TBWA Hunt Lascaris Johannesburg

Absa – L’Atelier

 L’Atelier art competition

L’Atelier 2018

Hellocomputer, FCB Africa

Cell C Girl

Cell C Girl Website

Arc Interactive

      

                   Branded Content

Builders Warehouse

Builders Summer Campaign

Publicis Machine

Sanlam

Sanlam My Choice Funeral Plan

Lives of Grace

King James Group

Sanlam

Sanlam Financial Services

The 200 Year Old

King James Group

Unilever

Magnum 

Magnum x MaXhosa

Digitas Liquorice 

Mercedes-Benz

S-Class

Return to Chapman’s Peak

Net#work BBDO

Sanlam

2 Minute Shower Songs

Francois Van Coke – Dit Raak Beter

King James Group

Sanlam

2 Minute Shower Songs

Rouge – DÉJÀ VU

King James Group

Sanlam

2 Minute Shower Songs

Goodluck – Taking It Easy

King James Group

Sanlam

2 Minute Shower Songs

Kwesta – Boomshakalaka

King James Group

Sanlam

Sanlam Investments

On Life and Surprises

King James Group

Sanlam

Sanlam Investments

On Life and Planning

King James Group

Sanlam

Sanlam Investments

On Life and Longevity

King James Group

Sanlam

Sanlam Investments

On Life and Bucket lists

King James Group

Absolut vodka

Vodka

Africa on Fire

VML South Africa (Pty) Ltd

Joburg Ballet

Joburg Ballet

Breaking Ballet

TBWA Hunt Lascaris Johannesburg

Standard Bank 

Standard Bank SE Banking 

My Fearless Next 

VML South Africa (Pty) Ltd

Philips & The Nelson Mandela Foundation

Philips 

#ShaveToRemember 

Ogilvy 

South African Tourism

South African Tourism

Bheki The Mbhaco Maker

Hellocomputer/FCB Africa

Sanlam

2 Minute Shower Songs

Desmond & the Tutus – Teenagers

King James Group

          Channel Innovation

Stones

Bottle Operated Table

Stones BOT

Publicis Machine

Sanlam

Sanlam My Choice Funeral Plan

Lives of Grace

King James Group

First National Bank, South Africa

FNB

FNB App 6.0 Snap Lens

BrandTruth & Sprout & Ad Dynamo (SnapChat)

MultiChoice

DStv

DStv #Fanalysis Chat Group

Ogilvy 

American Swiss Jewellers

Engagement Rings

Drop the Hint

VML South Africa (Pty) Ltd

Cadbury P.S.

Cadbury P.S. 

#SayItWithPS

Ogilvy

Cell C

Data Bundles

Skip to the best bits

The MediaShop

South African Breweries

SAB Entrepreneurship

Your Business In Lights Billboard

Joe Public Connect

Black

Black

Boring Pre-roll Ads

Joe Public Connect

              Content Strategy

Sanlam

Sanlam My Choice Funeral Plan

Lives of Grace

King James Group

AVBOB

The AVBOB Poetry Competition

ENGAGE et al, a member of the et al GROUP

Philips & The Nelson Mandela Foundation

Philips 

#ShaveToRemember 

Ogilvy 

Western Cape Government

Department of Education

Raise your voice. Not your phone. 

Hellocomputer, FCB Africa

KFC

Streetwise 2

Make a Meal of it.

Ogilvy

Sanlam

Sanlam Financial Services

The 200 Year Old

King James Group

Unilever

Knorr

Leave No Food Behind 

Digitas Liquorice 

Cipla South Africa

Asthma Inhaler Casings, Comic Book,

Bronki Boosters

VML South Africa (Pty) Ltd

American Swiss Jewellers

Engagement Rings

Drop the Hint

VML South Africa (Pty) Ltd

Sanlam

Sanlam Financial Products

Conversations with Yourself

King James Group & 42 Digital

Sanlam

2 Minute Shower Songs

2 Minute Shower Songs

King James Group

                                                         Craft – Digital Media

American Swiss Jewellers

Engagement Rings

Drop the Hint

VML South Africa (Pty) Ltd

WesBank

Dialling Down the Call Centre

Rogerwilco

Mercedes-Benz

X-Class

X-Class

Performics

For the full list of finalists click here

Tickets for the awards ceremony can be purchased here.

BOOKMARK AWARDS thebookmarks.co.za