The 11th Annual Bookmark Awards will be held at The Forum in Bryanston on 28 March 2019 in partnership with Vicinity-Media. 68 judges across 76 categories reviewed and judged over 750 Bookmark Award entries these past few weeks, with the anticipated shortlist being announced.
Jerry Mpufane, 2019 IAB Bookmark Awards Jury President said, ‘We are thrilled with the list of finalists. Each one sets a precedent for excellent work in their category and represents the exciting, diverse range of talent in the South African digital industry.’
The 2019 IAB Bookmark Awards honours students, individuals, agencies, publishers and brands that have produced creative and innovative work that delivers on their set business objectives. The final round of judging takes place on-site in Johannesburg and Cape Town from 8-9 March 2019 and the winners will be announced at the 11th Annual Bookmark Awards on 28 March 2019.
Molefi Thulo, Jury Chair of the Marketers Panel said, ‘I was struck by the depth of insights that went into creating some of the work, and also by how digital platforms are being used to create meaningful connections between brands and their consumers.’
The Marketing Panel received a record number of entries this year with the final list trending in the following categories: Branded Content, Craft Excellence in Online Video Production, Social Media Campaigns and Social Media Innovation. Mobile features across the board, and specialists’ entries for Channel Innovation, Internet of Things, Artificial Intelligence and Paid Search Marketing are strong, but Social and Video are the more dominant categories in the 2019 Bookmark Awards finalist list.
New publisher categories for the 2019 IAB Bookmark Awards includes, but are not limited to: Data Stories, Online News Videos and Social Media News Coverage feature, but in the finals, Craft News, Feature Writing and News Innovation dominate. The judges are also excited to see who wins the new Special Honours category: IAB Bookmark Awards Best Online Journalist on the 28th of March.
Izak Minnaar, Jury Chair of the publishers panel commented, ‘Digital publishing is moving through a period in which the very integrity of the medium is being challenged. This year’s publishing entries reflect this landscape and provide innovative strategies to thriving in today’s digital world.’
‘It is exciting to see the wide mix of brands, agencies, publishers, consultancies, and specialists in our finalist list this year and this excludes the Special Honours entries that are judged in Round 2. We attribute this to both the hard work across the industry to create and share their business case studies, as well as the diversity of our judging panels in 2019. The final round of judging will be hard work, but with strong results to set the bar for digital excellence that drives business results in South Africa, and beyond,’ said Paula Hulley IAB CEO.
Audrey Naidoo, Head of Digital for Absa and a member of the Builders panel added, ‘Digital businesses in South Africa are becoming adept at using technical excellence to create user experiences that drive results.’
2019 Finalists
|
BRAND |
PRODUCT |
TITLE |
ENTRY AGENCY |
|
Artificial |
Intelligence |
||
|
Red Bull Studios |
Red Bull Studios Algorhythm |
Publicis Machine |
|
|
Debonairs Pizza |
On The Double |
Christopher enhances social sentiment |
The MediaShop |
|
Bots, Messaging & Dark Social |
|||
|
MARS Africa |
Royco |
Royco Rewards |
Mobitainment, ARC South Africa, Asakhane |
|
Sanlam |
Sanlam My Choice Funeral Plan |
Lives of Grace |
King James Group |
|
MultiChoice |
DStv |
DStv #Fanalysis Chat Group |
Ogilvy |
|
Standard Bank |
Standard Bank SE Banking |
My Fearless Next |
VML South Africa (Pty) Ltd |
|
The Coca-Cola Company |
Coca-Cola |
Coca-Cola FIFA World Cup Soccer Bot |
Cerebra (WundermanSA) |
|
Debonairs Pizza |
On The Double |
Christopher enhances social sentiment |
The MediaShop |
|
Brand, Commercial & Retail Websites |
|||
|
Sanlam |
Sanlam Financial Products |
Conversations with Yourself |
King James Group |
|
Tiger Brands |
Doom |
Make Them Stop |
TBWA Hunt Lascaris Johannesburg |
|
Absa – L’Atelier |
L’Atelier art competition |
L’Atelier 2018 |
Hellocomputer, FCB Africa |
|
Cell C Girl |
Cell C Girl Website |
Arc Interactive |
|
|
|
Branded Content |
||
|
Builders Warehouse |
Builders Summer Campaign |
Publicis Machine |
|
|
Sanlam |
Sanlam My Choice Funeral Plan |
Lives of Grace |
King James Group |
|
Sanlam |
Sanlam Financial Services |
The 200 Year Old |
King James Group |
|
Unilever |
Magnum |
Magnum x MaXhosa |
Digitas Liquorice |
|
Mercedes-Benz |
S-Class |
Return to Chapman’s Peak |
Net#work BBDO |
|
Sanlam |
2 Minute Shower Songs |
Francois Van Coke – Dit Raak Beter |
King James Group |
|
Sanlam |
2 Minute Shower Songs |
Rouge – DÉJÀ VU |
King James Group |
|
Sanlam |
2 Minute Shower Songs |
Goodluck – Taking It Easy |
King James Group |
|
Sanlam |
2 Minute Shower Songs |
Kwesta – Boomshakalaka |
King James Group |
|
Sanlam |
Sanlam Investments |
On Life and Surprises |
King James Group |
|
Sanlam |
Sanlam Investments |
On Life and Planning |
King James Group |
|
Sanlam |
Sanlam Investments |
On Life and Longevity |
King James Group |
|
Sanlam |
Sanlam Investments |
On Life and Bucket lists |
King James Group |
|
Absolut vodka |
Vodka |
Africa on Fire |
VML South Africa (Pty) Ltd |
|
Joburg Ballet |
Joburg Ballet |
Breaking Ballet |
TBWA Hunt Lascaris Johannesburg |
|
Standard Bank |
Standard Bank SE Banking |
My Fearless Next |
VML South Africa (Pty) Ltd |
|
Philips & The Nelson Mandela Foundation |
Philips |
#ShaveToRemember |
Ogilvy |
|
South African Tourism |
South African Tourism |
Bheki The Mbhaco Maker |
Hellocomputer/FCB Africa |
|
Sanlam |
2 Minute Shower Songs |
Desmond & the Tutus – Teenagers |
King James Group |
|
Channel Innovation |
|||
|
Stones |
Bottle Operated Table |
Stones BOT |
Publicis Machine |
|
Sanlam |
Sanlam My Choice Funeral Plan |
Lives of Grace |
King James Group |
|
First National Bank, South Africa |
FNB |
FNB App 6.0 Snap Lens |
BrandTruth & Sprout & Ad Dynamo (SnapChat) |
|
MultiChoice |
DStv |
DStv #Fanalysis Chat Group |
Ogilvy |
|
American Swiss Jewellers |
Engagement Rings |
Drop the Hint |
VML South Africa (Pty) Ltd |
|
Cadbury P.S. |
Cadbury P.S. |
#SayItWithPS |
Ogilvy |
|
Cell C |
Data Bundles |
Skip to the best bits |
The MediaShop |
|
South African Breweries |
SAB Entrepreneurship |
Your Business In Lights Billboard |
Joe Public Connect |
|
Black |
Black |
Boring Pre-roll Ads |
Joe Public Connect |
|
Content Strategy |
|||
|
Sanlam |
Sanlam My Choice Funeral Plan |
Lives of Grace |
King James Group |
|
AVBOB |
The AVBOB Poetry Competition |
ENGAGE et al, a member of the et al GROUP |
|
|
Philips & The Nelson Mandela Foundation |
Philips |
#ShaveToRemember |
Ogilvy |
|
Western Cape Government |
Department of Education |
Raise your voice. Not your phone. |
Hellocomputer, FCB Africa |
|
KFC |
Streetwise 2 |
Make a Meal of it. |
Ogilvy |
|
Sanlam |
Sanlam Financial Services |
The 200 Year Old |
King James Group |
|
Unilever |
Knorr |
Leave No Food Behind |
Digitas Liquorice |
|
Cipla South Africa |
Asthma Inhaler Casings, Comic Book, |
Bronki Boosters |
VML South Africa (Pty) Ltd |
|
American Swiss Jewellers |
Engagement Rings |
Drop the Hint |
VML South Africa (Pty) Ltd |
|
Sanlam |
Sanlam Financial Products |
Conversations with Yourself |
King James Group & 42 Digital |
|
Sanlam |
2 Minute Shower Songs |
2 Minute Shower Songs |
King James Group |
|
Craft – Digital Media |
|||
|
American Swiss Jewellers |
Engagement Rings |
Drop the Hint |
VML South Africa (Pty) Ltd |
|
WesBank |
Dialling Down the Call Centre |
Rogerwilco |
|
|
Mercedes-Benz |
X-Class |
X-Class |
Performics |
For the full list of finalists click here
Tickets for the awards ceremony can be purchased here.
BOOKMARK AWARDS thebookmarks.co.za
