For advertising agencies, the reality of hybrid work brings both challenges and opportunities. And finding this right balance between collaboration in the office and productivity at home requires careful planning and strategic thinking.
Nicole Glover, Social and Digital Media Director at Penquin, is passionate about making the hybrid work model work and believes the model has incredible benefits for both the agency and its employees. She shares some insight on navigating the model, specifically in the world of advertising.
The New Normal
With hybrid work becoming the standard, agencies must rethink how to maintain team cohesion, foster collaboration, and preserve a strong company culture. ‘At Penquin, we’ve found that in-office days are ideal for brainstorming, relationship-building, and team bonding, while remote days are focused on deep work and personal productivity,’ Glover shared. This balance ensures that team members can engage meaningfully in both collaborative and independent projects without burnout.
Getting It Right
The key to successful hybrid work is finding the right rhythm for each team. ‘By intentionally dividing the week, we create a structure that balances collaboration with personal productivity, ensuring everyone stays engaged and energised,’ Glover continued. ‘Technology is our glue, keeping us connected and aligned, no matter where we are working from.’
Benefits Of Hybrid Work
The hybrid model, when implemented thoughtfully, offers the best of both worlds: the dynamism of in-person collaboration and the flexibility of remote work. This balance not only improves job satisfaction but also promotes a healthier work-life balance for our teams, reducing the risk of burnout. ‘We’ve seen first-hand how this approach boosts creativity, innovation and overall job satisfaction,’ Glover explained.
With the right mix of flexibility and structure, hybrid work becomes more than just a logistical adjustment — it’s a way to get the best from teams. By harnessing the strengths of both settings, a well-designed hybrid model isn’t just practical; it’s a powerful tool for boosting team morale and driving results.
PENQUIN
https://www.penquin.co.za
