Learn about using dynamic creative in advertising, data-driven marketing and how to run a successful influencer marketing campaign at the free Modern Marketing Power Hour, taking place at the Modern Marketing Expo.
There will be a presentation from 11-13 September at 12:30-13:30 daily at the Modern Marketing Expo. The event is taking place at Gallagher Convention Centre. Book your slots here, and register for the Modern Marketing Expo here. Entrance is free!
Get insights from these industry experts:
Rowan Varkevisser, Client Services Director, Ivie Media
Topic: How to reach your target audience with dynamic creative in advertising
Using dynamic creative in advertising – whether radio, Out of Home (OOH) or TV – allows a brand to speak to its audience in the way that they want, providing consumers with more reactive and relevant content. In a highly congested and competitive advertising market, targeted awareness through dynamic creative is key. Ivie Media discusses how brands can elevate themselves and their message with dynamic creative.
Date: 11 September. Book your slot here.
Sizwe Dlamini, Managing Director of Tech Hive
Topic: Welcoming a new era of data-driven marketing
A data-driven marketing approach enables businesses to stay competitive and thrive in today’s rapidly evolving marketplace. Data is the new gold, playing an absolutely crucial role in developing innovative customer solutions around the world. Data provides the insights necessary to customise products, services, and experiences to meet the consumers’ needs effectively. Dlamini will guide you on how to use data to boost your marketing effectiveness.
Date: 12 September. Book your slot here.
Cindy Laufs, Founder of Hustle Media
Topic: How To Run A Successful Influencer Marketing Campaign
Running a successful influencer marketing campaign requires careful planning, strategic execution, and a deep understanding of the dynamics involved to avoid the headaches and challenges. Setting clear goals and aiming for authenticity and relevance are just some of the considerations. Laufs will discuss tips and strategies to get it right.
Date: 13 September. Book your slot here.
In addition to seeing these speakers, you can also attend the Modern Marketing Expo, which will be a showcase for the latest branding, marketing, graphics, signage, promotional products, commercial print, digital printing, T-shirt printing, vehicle graphics, digital packaging and other solutions.
MODERN MARKETING EXPO
+27 11 568 1894
https://modernmarketingexpo.co.za
