Best-selling author of The Global Brand CEO, renowned thought leader and international speaker, Frank van den Driest, will help marketers drive more humanised growth at the Nedbank IMC 2024. Modern Marketing is a proud media partner of the event.
Van den Driest, who will be presenting a global keynote in-person at the Conference on the 19 September, is the co-founder of the Institute for Real Growth (IRG). The organisation is aimed at providing a variety of innovative programmes to connect leaders with peers and experts and foster an environment conducive to more humanised growth strategies.
In recent years the concept of business growth has changed as organisations look beyond just delivering dividends to shareholders – and more towards how they can contribute to addressing escalating social issues.
At this year’s Conference, van den Driest will provide insight on how those driving marketing agendas can facilitate a more human-centric and multi-stakeholder approach to business – one that focuses on employees, consumers and communities without losing focus on a company’s financial growth.
Recent IRG research found that those companies that performed best on revenue growth also cared most about the growth of their people (and their communities). The humanising shift is one that should permeate any organisation, from encouraging employees’ passions to creating brands with purpose that can authentically engage with consumers.
A self-proclaimed pragmatist, van den Driest has facilitated countless practical and purpose-led growth journeys for leading global brands. Tebogo Motsepe, Executive Head: Marketing Strategy at Nedbank, the conference naming sponsor, has experienced the IRG programme first-hand.
‘I greatly benefited from van den Driest’s vast knowledge and creative thinking, particularly when it comes to how marketing can play a crucial role in driving business growth in South Africa,’ he said.
Van den Driest’s skills go well beyond the boardroom. He has co-authored a number of respected Harvard Business Review articles and is an accomplished author of several books. His expertise has made him a much sought-after global keynote speaker on the stages of Cannes Lions, BrandWeek, ESOMAR, the MMA, the ARF, and PMRG.
The conference will be held at the Focus Rooms, Modderfontein Johannesburg or online on the 19th September 2024.
In-person tickets priced at R3000 (excl VAT) until 31 May 2024. Limited seats are available.
Virtual tickets priced at R1499 (excl VAT).
NEDBANK IMC CONFERENCE
www.imcconference.com
