Hoorah Digital has won the coveted Bain’s whisky account and will be taking a data-centric approach, helping to both build Bain’s unique story as well as establish the South African whisky category.
Hoorah Digital will deploy its expertise in, among others, brand strategy development and creative design to deliver a multipronged digital approach that differentiates the Bain’s brand, and boosts audience affinity.
Shaune Jordaan, Hoorah Digital CEO said, ‘It is an honour to be doing business with them, and we are looking forward to doing work that pushes the boundaries, both in terms of approach and execution.’
‘We were energised by Hoorah’s approach and believe they are the right partner to help drive the Bain’s messaging and ethos into the future,’ said Dino Araujo, Spirits Category Marketing Manager at Distell.
HOORAH DIGITAL
www.hoorahdigital.com
