Hoorah Group Holdings has acquired Cape Town headquartered, through-the-line agency, 2AM. As Hoorah continues to expand its operations and grow capability across channels, it’s a move that’s sure to take the agency to great and new heights.
2AM is the third independent agency to be acquired by Hoorah Group Holdings, following the acquisition of Tenzing Agency and Ritual Studio by the group in 2018 and 2019 respectively. 2AM now forms part of Hoorah Group Holdings, while retaining all staff as well as their Cape Town office.
Shaune Jordaan, Hoorah CEO said, ’Hoorah’s long-term vision includes acquiring independent agencies across the Africa region in a bid to strengthen and grow our in-house capability, to nurture and develop the best talent from around the continent and to keep exceeding the expectations of our clients.’
Established in 2014 by Anine de Wet and Marco Russolillo, 2AM built its reputation on being channel agnostic, opting to prioritise the solution over the medium. It is 2AM’s AR capability in particular that drew Hoorah to the agency, which prides itself on having built an impressive client roster over the past five years to include the likes of Red Bull and Old Mutual. Renowned for their conceptual, creative work that drives solutions for clients, as well as the long-term relationships they enjoy with their clients, 2AM is ideally suited to supplement the edge Hoorah has in the digital media space due to their imaginative creative.
‘We’re very pleased about 2AM joining Hoorah. They’re a dynamic agency who have proven their strategic and creative capability in myriad ways and we can’t wait to align the team’s expertise to our own,’ said Jordaan.
Anine de Wet, MD at 2AM, echoed Jordaan’s sentiment, ‘Our purpose-driven, highly-conceptual creativity has always been our signature, and partnering with Hoorah Digital, who are experts in the digital media space, is a logical next step in ensuring our clients get maximum value from us.’
Jordaan added that they were particularly impressed with 2AM’s ongoing commitment to creative solutions that drive results, build traction and create brand momentum. ‘Results are where you generate value for clients. At Hoorah we do this by effectively and creatively harnessing the data, and not only does 2AM understand this strategy, they have demonstrated that they actively embrace it.’
Jordaan, De Wet and Russolillo are all equally excited about the acquisition and confident that the real value of the merger will be most evident in the results they collectively deliver for their clients.
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