Hoorah Digital recently opened up a Johannesburg office with the aim of helping the consultancy better serve its growing list of Johannesburg-based clients. The office is headed up by Hoorah Digital CEO Shaune Jordaan, with strategy handled by Head of Media Tasmin Kingma.
Hoorah Digital also landed a number of high-profile clients, including Flight Centre and global pharmaceutical giant Sanofi. Acting as a digital consultant, Hoorah Digital will help these and other brands with digital research and auditing.
Hoorah Digital co-founder and CSO Jay Thomson said, ‘Most of our clients signed up after we conducted a media audit and workshop with them. The challenge for internal marketing teams is bigger than ever and once we’ve shown them how they can improve their performance while reducing spend, they’re eager to bring us onboard.’
Technological expertise
That Hoorah Digital is able to do so is thanks to its technological expertise in the programmatic and personalised marketing spaces. ‘Technology has completely changed the way branding works,’ said Kingma. ‘Things like Double Click Integration are now key. The way we use these media technologies at Hoorah allows brands to achieve the kind of results digital marketing always promised.’
Jordaan also commented, ‘It’s a fresh, focused approach. Traditionally, companies rely on third-party agencies for the customer data that dictates their marketing approach. By helping companies build internal teams, we give them back control of their data.’
‘This not only reduces their media spend but also ensures that the money they do spend produces more effective business results. With just a few small changes, we can significantly increase their ROI,’ concluded Jordaan.
HOORAH DIGITAL
www.hoorahdigital.com
