Hoorah Digital has announced that Mark Tomlinson has joined their team as Chief Innovation Officer.
Tomlinson started his first digital agency in 1999 – going on to start Hellocomputer – which grew into one of the preeminent digital agencies in South Africa. Throughout his career, Tomlinson has remained passionate about ideas, the determinants that shape people’s behaviour, and how to apply data and creativity to solve real business problems.
Tomlinson said, ‘I like to surround myself with people who challenge me, people who themselves like to challenge the status quo, and this is exactly what I found at Hoorah.’ As Chief Innovation Officer, he will employ his versatility and expert understanding of the nuances and opportunities within the digital space to drive excellence – and measurable results – to greater heights, both within the agency and for their clients.
Shaune Jordaan, Hoorah CEO, believes Tomlinson is ideally suited to the role. ‘Tomlinson is digital. More than that, he is as comfortable in a boardroom talking figures as he is deep diving into data. He understands digital transformation because he’s been on the digital journey right from the start. It’s great to have him on our team.’
Tomlinson said, ‘There’s no doubt that the Covid-19 lockdown and social distancing measures have had a huge impact on digital media consumption. Brands and businesses can no longer afford to ignore or delay the fact that digital is massive, and that it is here to stay.’