Andrew Shaw, Hoorah Digital’s new Creative Director, is realistic about the impact the coronavirus pandemic has had on the creative industry but is adamant that this is exactly the kind of environment in which real creative excellence and sustainable business solutions can come to the fore.
He has a dynamic and varied professional background that spans everything from interaction design, animation direction, strategic consulting and more. He has repeatedly demonstrated his competence and creativity in the various industry roles he has held over the past 20 years.
‘Shaw is renowned in the industry for his creative excellence. He understands the industry but is also excellent at spotting opportunities and leveraging those to the client’s advantage. This makes him a great asset to the Hoorah team,’ said Shaune Jordaan, co-founder and chief commercial officer at Hoorah.
Shaw explained that the in-house model allows for far stronger working relationships with the brand partner, ultimately setting the stage for more relevant and more engaging work, the latter being tantamount to achieving brand marketing success in 2021.