Hoorah Digital is ramping up its e-commerce capabilities by acquiring the Durban-based design and development agency, Tenzing. Under the terms of the deal, Tenzing will be absorbed into Hoorah, effectively becoming its e-commerce arm.
The relationship between Hoorah and Tenzing Agency started when the Durban-based company was approached to help Hoorah achieve its vision for the WWF’s revamped e-commerce offering at WWF store.
The agency’s e-commerce business offering is truly holistic, featuring end-to-end solutions that eliminate the barriers that brands face when venturing into the online shopping environment. An innovative approach to backend development enables vital business focused integrations to product fulfillment and distribution networks.
In addition, Tenzing boasts a strong digital offering within the automotive industry, a result of a defined focus when building the ever-growing team. With motor journalists, videographers and photographers as part of the DNA of Tenzing, they have proven their ability by driving results to the biggest brand names in South Africa, namely BMW, Jaguar Land Rover, VW and Toyota.
Producing real business results
While the South African online retail space remains relatively small, it is growing. Hoorah hopes to help clients capitalise on that growth by using targeted media to drive customers to online stores that look good and work well.
Hoorah CSO and co-founder Jay Thomson said, ‘At Hoorah, we’re all about producing real business results for our clients. The work we did with Tenzing on the WWF store brought home how important e-commerce can be in producing those results.’
‘If you understand how to target consumers correctly, and we believe we do, you can ensure that they get to your site. Once they get there, however, the shopping experience has to be one that makes them want to buy. By bringing Tenzing into the Hoorah family, we can ensure that happens.’
A wealth of digital experience
‘We’re incredibly excited to have a permanent presence in Durban,’ said Thomson. ‘The city has a growing sense of energy and vibrancy, with companies there demanding the same kind of quality in their digital offerings as they’d get in Cape Town and Johannesburg.’
‘The Hoorah team has a wealth of digital experience. They’ve seen it all within South African and international contexts. The mentorship they provide can only benefit us as we become part of the Hoorah family,’ concluded Liebenberg.
HOORAH DIGITAL
www.hoorahdigital.com
