Founded in 2018 by agency Head Honcho, Adam Hunter, Hook, Line & Sinker (HLS) was introduced with a vision to breathe life back into the PR game by combining the power of digital with marketing, publicity, advertising, and social media.
Young, fresh and innovative, the agency’s first client was an international ICT software company which touched on 77% of the world’s global transactions. But then the pandemic hit. Many companies and global stock markets struggled for growth, but for some it was about seizing the moment. What was seen as a business threat quickly turned into a promising venture and HLS propelled to new heights and reach across Africa, Europe, America, and the Middle East.
HLS was only registered three years ago, and the last 36 months have been challenging for both HLS and the PR industry, said Hunter. He has learnt that while the exciting world of tech and digital was an integral component to the agency’s success journey, brands must understand that it creates a divide and a noise that only highly specialised and targeted campaigns can bridge. ‘For HLS, this is done through delivering a great ‘sinker’ which is what keeps us innovating and adapting to the challenges that digital presents.’
‘Our journey over the last few years has been an incredible one,’ said HLS Business Unit Manager and Chief Whip, Emma Rijkers, who was one of the first full-time employees to join the agency. ‘We are thrilled to have reached this milestone and to have accomplished so much, so quickly. I am proud of the team and the exceptional work delivered. But this is only the beginning, we are growing from strength to strength, and are incredibly excited about the future of HLS.’
Thanks to the rapid digitisation over the past two years, the world is changing at an astonishing pace. And just like HLS, the PR industry is adapting and taking advantage of opportunities presented.
In closing, Hunter added, ‘The agency’s momentum in 2023 isn’t slowing down. In Q1, HLS secured six new clients, featuring retainers for OneDayOnly, Hyprop, and IDEA Digital Education, and three media relations projects which include Top Employers Institute and Dineplan.’
‘Five years have flown by. We can’t wait to see what the next will bring. At HLS, the growth continues, our client list is evolving and expanding, and we look forward to supporting more clever brands with creative communications, added with a dash of digital fun.’
HOOK, LINE & SINKER
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