Following a competitive three-way pitch, Hook, Line & Sinker (HLS) will deliver a robust 12-month PR and media relations campaign for My Beauty Luv that includes Paid, Earned, Shared and Owned channels and will feature media events, influencer marketing, social media and advertising, while collaborating with the brand’s digital agency and partners.
HLS will oversee and manage all PR and media relations activities to officially launch and introduce the award-winning luxury consumer brand to the South African market.
HLS Head Honcho, Adam Hunter, said, ‘With beauty consumers spanning across all generations, it’s vital to know what they prioritise, what they want and how they buy. Quality is key for today’s conscious consumers, and we are thrilled to welcome this beautiful brand to the local market – with a dash of HLS digital creativity and pizzazz!’
The luxury nutricosmetic brand formulates unique, market-driven, and related beauty and wellness supplements made from the finest grade raw materials.
Toni Carroll, Founder and CEO of My Beauty Luv shared, ‘I had a choice between many agencies, but it was love at first sight when I met the Hook, Line & Sinker team. Their digital experience, energy and enthusiasm had me hooked. Together, we will firmly position My Beauty Luv as the expert leaders that we are, while educating consumers on making better, more informed choices when it comes to caring for their skin, hair, body and health.’
HOOK, LINE & SINKER
http://www.hooklinesinker.biz/
