Hook, Line & Sinker has bagged luxury fashion reseller, Luxity, which houses premium fashion brands like Louis Vuitton, Rolex, Hermès, Chanel and Gucci. The agency has been awarded the Public Relations account to actively manage a tailored B2B and B2C media and marketing 12 month campaign.
Research indicates that the luxury market is surging with an annual growth rate of 10–15% over the next decade. Hook, Line & Sinker Head Honcho, Adam Hunter, said that Luxity’s remarkable growth in the local market has arrived at the perfect time, when sustainable fashion is a hot topic, putting them at the forefront of a clothing revolution.
‘As Luxity continues its success journey, a creative and vigorous marketing and public relations strategy is imperative to educate local consumers about the advantages and benefits of preloved fashion. Consistently on the radar and perfectly in sync with the most in-demand media, bloggers, influencers, and VIPs, our agency’s consumer press and influencer division provides a proactive service for brands that delivers results beyond the traditional. Our clients are showcased in industry-specific media (digital and print), featured by recognised influencers, and worn by popular celebrities. We look forward to supporting Luxity in elevating brand awareness and driving ‘sustainable’ demand,’ said Hunter.
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