Hollard is the new headline sponsor of the Pendoring Awards. Hollard’s partnership with the Pendoring Awards coincides with UNESCO’s launch of the Global Task Force for Making a Decade of Action for Indigenous Languages (2022-2032). The initiative aims to raise global awareness of indigenous languages in communities at international, regional, and national levels as well as plans to mobilise resources for their preservation, revitalisation and promotion.
‘This is the second year we are partnering with the Pendorings, and the first as the headline sponsor. Partnerships like this are at the heart of our business and enable us to create and secure better futures for many South Africans. We’re thrilled to be a part of this transformative initiative and to celebrate those brands and agencies that have embraced and harnessed the richness of our heritage and diversity to get their message across,’ said Heidi Brauer, Chief Marketing Officer at Hollard.
Hollard has a deep history of partnering with brands that share its vision and of celebrating South Africa’s unique and beautiful diversity – the company has actively included many of South Africa’s indigenous languages in its advertising and communication and has always retained a South African flavour. Hollard is currently sharing its advertising space with 12 uniquely South African SMMEs, in a bid to boost the backbone of the country’s economy.
‘By promoting and encouraging more South Africans to use indigenous languages in their communications we believe we will contribute to the creation of a more inclusive society that benefits everyone,’ she said.
‘The Pendoring Awards focus on the importance of developing multilingualism in society, which is especially important in a country like South Africa, where most of the population speaks an indigenous mother tongue,’ said Eben Keun, Pendoring General Manager. ‘Hollard joins us in celebrating South Africa’s indigenous languages and keeping them alive, and we’re proud to have them on board.’
President Cyril Ramaphosa spoke about the importance of private sector involvement in initiatives such as the Pendoring Awards. Ramaphosa was talking about the importance of promoting the elevation of indigenous languages in the context of South Africa’s Heritage Month.
PENDORING
www.pendoring.co.za
