Hisense Global partnered with the Tetrad Group for the South African launch of the world’s first ‘Portal to Beyond’ activation, unveiling the U8K TVs at the Mall of Africa.
The Tetrad Group, known for their innovative and experiential marketing solutions, crafted a journey through four distinct portals, each meticulously designed to showcase the unparalleled capabilities of the U8K TVs.
Attendees were transported into various worlds, from the vibrant, futuristic U8 portal to the visually stunning Nature room fitted from top to bottom with real plants, the majestic Art portal which showed audience a window through the art periods, and the dynamic Soccer room, each realm offering a unique exploration of the U8K TVs’ visual and audio capabilities.
Strategically held over the Heritage Day weekend, the event attracted a substantial audience, offering an immersive escape and a glimpse into the future of television viewing. The Laboratory developed a mini website with CRM integrations, not only capturing valuable attendee data, but also fostering engagement through a ‘Plant a Tree’ initiative from Hisense, which vowed to plant 10,000 trees, as well as one tree per sign up, seamlessly blending technology and world environmental consciousness.
This collaborative venture between the Tetrad Group and Hisense was a testament to the synergy between creative marketing and cutting-edge technology and marks a new high for the team’s capabilities and strategic planning. All of this while fostering a greater relationship with Hisense International and the future endeavours that the partnership will bring.
TETRAD GROUP
https://www.tetrad.co.za/
