Jameson Caskmates IPA Edition is aged in IPA barrels to enhance the smooth taste of Jameson with a fresh, citrusy finish. HaveYouHeard kicked off the activations in Cape Town.
The first activation, at Tigers Milk in Kloof Street earlier this month, will be followed by other pop-up activations at select city spots in both Cape Town and Johannesburg through November and December. These will include opportunities for thirsty participants to acquire limited editions of Jameson Connects tote bags designed by illustrators Jason Marz and African Ginger, and are linked to promotion on social media.
