Prior to taking on the role of SA Village CEO, Vineel Agarwal fulfilled the role of Managing Director of Havas Media South Africa, effectively leading the growth and development of Havas within the African continent. She will continue to lead the Africa network of Havas as Regional CEO.
Her appointment is a result of the group combining its creative, media, PR and events businesses under one leadership. Agarwal takes on this role immediately and will be based at the agency’s office in Rosebank, Johannesburg.
Agarwal joined Havas 15 years ago as part of the international department in Paris where she managed some of the key luxury and tourism clients of the agency. She has since worked in business and agency development across Africa, client service, strategy and research for various global and local clients. She was instrumental in the creation and early stages of many of the 10+ Havas agencies in Africa and in leading major client wins for the region.
She has also been deeply involved in Havas Group’s Meaningful Brands study, the deployment of Meaningful Experience (MX) and Meaningful Brand Idea (MBi), the agency’s proprietary methodologies for developing effective communication strategies.
In 2019, the French South African Chamber of Commerce International (FSACCI) awarded her the prestigious Most Meaningful Leader of the year, upon nomination by the team. In her capacity as Village CEO, Agarwal hopes to make the unified and integrated team, structure and processes of Havas South Africa a key factor in the agency’s future achievements.
‘While our creative and media teams were always working together, a single vision going forward is going to strengthen our talent’s role in breaking boundaries and making a meaningful difference to the businesses we work with,’ said Agarwal.
HAVAS
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