The new Havas campaign for Disprin is a multimedia campaign that focuses on finding typos in sign, posters, street signs and on the web, and then pointing out that it is easy to make a ‘mitstake’ when one has a headache – and then offer the solution.
There is something fundamentally entertaining about a big, obvious public typo. And this is what the agency played on. Whether it is a bold sign saying ‘NO PERKING’ or street with a misspelled name, the campaign reminds consumers that Disprin is the only way to deal with a headache.
