Hamiltons Advertising Agency Reaches 25-Year Milestone

Hamiltons Advertising Agency Reaches 25-Year Milestone
Lisa Currey, Managing Director and Nicole Botha, deputy Managing Director, Hamiltons Advertising.

Hamiltons Advertising agency is celebrating its 25th birthday with the appointment of Nicole Botha as deputy MD and the move to a new purpose-built office space. The Cape Town-based agency has grown from strength to strength from its humble beginnings as a design studio in the centre of Cape Town’s bustling CBD – establishing itself as a fully integrated marketing agency specialising in the retail sector.

Lisa Currey, Managing Director of Hamiltons Advertising, said, ‘The past 25 years has been an exciting journey, with many opportunities and challenges – none more so than this recent year. Despite everything, I am thrilled to celebrate this milestone with a thriving creative portfolio, the appointment of new leadership, stunning new offices and a growing team – the quality of which is reflected in the impressive roster of clients that we serve.’

Currey said, ‘I started this business by educating myself and my team along the way and with the firm belief that, while we didn’t know everything, we could do everything. Today, the agency is still driven from the front and we operate with the same passion, creativity, and ‘yes, we can’ attitude in our approach to client campaigns and relationships.’

25 years later, Currey is still fully active in all aspects of the business, both on the creative and client side, and of course on the ground in the new space with her ‘Hamfam’. Cultivating a great team has been the most important element in the Hamiltons success story.

‘So maybe we sweat the small stuff, but that’s because we learn from the best. It’s all in the detail. We’ve found that hard work, ethics, passion and relationship over revenue is the key to a long and enduring client relationship that continues to be mutually rewarding,’ said Currey.

The appointment of Botha to the position of deputy MD is part of a drive to introduce a dynamic new energy and strategy to the agency. Her main role will be to support Currey and to drive both the creative and business agenda of the agency while still playing an integral part on the Food Lover’s Market Group Account.

Botha said, ‘My role has never been static and I’ve had the opportunity to sink my teeth into all parts of the business. The nature of our relationship with our clients has given me first-hand experience of the retail space we operate in. Every single day, for nine years, I’ve been tasked to think on my feet and act quickly in the best interest of the respective brands we represent. I believe this skill of agility and resilience places me in the best possible position to drive forward a sustainable agency design.’

‘Botha always puts her clients’ best interests first and is building a key understanding of their industry,’ said Currey. ‘I am excited to keep building our clients’ brands with her through the Hamiltons philosophy of being flexible, resilient and to never stop innovating.’

The brand new Hamiltons Advertising office – called the Hamstead – is located at the Brackengate Office Park in Brackenfell. Purpose-built, with both creatives and clients in mind, this 1000sqm space includes a full shooting film studio, shooting kitchen, editing suite, spaces for the creative, client services and finance teams, unique pause areas for creative brainstorming as well as a bright yellow golf cart to buzz around in and pick up the clients.

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