Guerrilla IMC unveiled its latest iconic Sandton Mega Format site situated at 92 Rivonia Road. The new icon is directly over the road from Sandton City, perched between Webber Wentzel and Werksmans Attorney’s office complexes and is visible to consumers as they leave the Gautrain station.
Printed on ContraVision with impressive dimensions of 30m x 17.5m, this icon creates a full 525 square metre canvas for a blue-chip brand. MTN and their media agency OMD were first to grab this opportunity and manoeuvred a number of other big brands to take ownership of Sandton with this iconic structure.
Guerrilla IMC’s Simon Allenberg was the man behind the deal and he said, ‘We’ve wanted to create something seriously impressive within the OOH Industry and especially in the Sandton CBD area, but this has taken it to the next level from both an impact and location point of view. 92 Rivonia Road is one of those prominent Mega Format sites that ended up being so much bigger and better once complete. It gives the whole of Sandton CBD a ‘New York’ Times Square feel and takes Guerrilla IMC down an exciting path for future developments. FYI, the next one is on the way.’
