Guerrilla-IMC is chasing big growth as it celebrates its 10th birthday with two of many developments.
The first development is a new ContraVision site on Pybus, a stone’s throw from Guerrilla’s site at 92 Rivonia Road. This time the landlord partner is Redefine and the first client on board is AB InBev for brand Stella Artois.
The second development was a bespoke, eye catching execution for client Cadbury. The campaign’s creative concept was ‘Re-gifting Anything’ – including in this case a billboard.
The team worked tirelessly to make this mega board on Grayston look like it had been re-wrapped and re-gifted, bring the concept to life on an XXXL scale.
