Guerilla Africa is now at the helm of all through-the-line (TTL) and below-the-line (BTL) activities for Castrol Africa, spanning South Africa, the SADC region, and East and West Africa. In a pitch that included industry heavyweights, Guerilla had the opportunity to showcase their abilities and came out on top, edging out industry big hitters.
The agency’s blend of creativity, innovative digital approach, and sharp strategy convinced Castrol Africa to embark on the journey with Guerilla.
‘Guerilla’s ability to marry cutting-edge technology with killer creative solutions gave us the confidence that they can help us navigate the diverse and dynamic markets across Africa. We’re excited about the journey ahead,’ said Jennifer Heyes, Marketing Director, Castrol Africa.
Cam Naidoo, Founder of Guerilla, shared: ‘At Guerilla, we’ve always embraced the unconventional, pushing boundaries and challenging the norm. Securing this account reaffirms that our bold approach and relentless drive to innovate are paying off. We’re thrilled to dive into this new chapter and continue showcasing the impact Guerilla can make across the continent.’
‘Castrol is a heritage brand in Africa, and it gives us great pleasure to welcome them into our stable. Our knowledge across the continent is key to this journey ahead. We understand the objectives of the Castrol Africa team and look forward to working with them over the next few years,’ said Leasha Naidoo, Managing Director, Guerilla.
GUERILLA AFRICA
https://guerilla.africa/
