Grid Worldwide has acquired Openco, which both form part of TBWA\South Africa. This move ensures that the group is well placed to bring businesses and creativity closer than ever before.
‘As The Disruption Company, we constantly seek ways to challenge the status quo. A combined Grid and Openco team creates a formidable offer in the marketplace,’ said TBWA\South Africa Group CEO, Sean Donovan.
The new entity, which came into effect on 1 April, will operate under the Grid Worldwide brand. The 60-person strong team falls under the operational management of current Grid joint CEOs Adam Byars and David Cohen and Managing Director Masego Motsogi.
Grid Chief Creative Officer Nathan Reddy stated, ‘The acquisition allows us to build on Grid’s successful approach of viewing creative as an investment vehicle for client brands as opposed to a cost centre.’
‘We are all about Investment Creative (TM), which means value sits at the heart of everything we do. We have specialist creatives from all fields working seamlessly to deliver powerful and impactful solutions across all platforms. The Openco acquisition strengthens our ability to meet and exceed client expectations in a competitive marketplace,’ said Reddy.
Openco Managing Director, Melissa Daniels, will assume a TBWA\SA group role driving key innovation initiatives across the group operating companies.